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10 | 2007 AT&T Annual Report
SECOND, as we build a great network, we’re also building
upon our history of industry-leading innovation to put
together the best lineup of wireless devices we’ve ever
offered. Our launch with Apple of their iPhone is a classic
success story of an alliance between two of the world’s
leading technology firms. The iPhone’s success also raised
the profile for our expanding array of smartphones, which
customers can use to send e-mail, access the Internet,
get directions, take pictures, download video and music
and play games.
THIRD, for both business customers and consumers, we’re
focused on improving the customer experience. We’ve
made it easier than ever for customers to do business with
us. Our 2,200 AT&T retail locations, our always-open online
store (att.com) and our relationships with retailers such as
Wal-Mart, Best Buy and RadioShack give us an unmatched
ability to place our products into customers’ hands.
And that lineup now includes a growing number of AT&T
ExperienceSM stores. They bring the concept of mobility
to life, giving people the chance to learn firsthand how our
products—wired and wireless—work together to connect
customers to their world.
Ralph de la Vega shows off the
features of an AT&T smartphone
at an AT&T Experience Store.
Text Messaging—The “Native Tongue”
of Today’s Teens …
But more and more adults are catching on as well.
Take Janet Sturley. Thanks to her houseful of teenagers—
19-year-old Ryan, 17-year-old Mark and 13-year-old
Paige—she’s now fluent in this mobile language.
“We’ll be waiting for a table at a restaurant, and I’ll look over
and see all three of them on their phones,” said Janet. “It’s
amazing—they can fill any downtime with texting.”
Paige alone sends about 2,000 text messages a month. So,
Janet signed up for an unlimited text-messaging plan last
fall and now sends text messages to keep tabs on her teens.
“If Ryan is spending the night with a friend, he sends me a
text message rather than calling,” said Janet. “That way I’m
not awakened at odd hours of the night, but I can check
my phone at any time and know where he is.”
Her kids like texting because the messages are short and
direct and can be sent when a phone call isn’t convenient.
“If I’m at a friend’s house and I’m bored, I’ll go into another
room and text my mom to come and get me,” said Paige.
“Or, if I don’t want to go somewhere, I can just text ‘No, I
can’t’ to the person who invited me instead of having to
make up an excuse. That way, nobody’s feelings get hurt.”
Texting helps keep the Sturley family connected. And for
Janet, it’s a comfort to know that, even as her kids grow
up and move out of the house, it won’t be “goodbye”—
it’ll just be “ttyl.” That’s textspeak for “talk to you later.”
10 | 2007 AT&T Annual Report