Sharp 2007 Annual Report Download - page 25

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Sharp Annual Report 2007 23
HOME APPLIANCES
Cooking Appliances
Sharp enhanced the fat-removal and salt-reduction features of its
superheated steam oven HEALSIO. Amid rising global awareness toward
healthy living, we aim to bring the healthy cooking benefits of HEALSIO to a
wide range of users.
Other Home Appliances
Sharp released air conditioners that achieve comfortable airflow, featuring
a built-in Plasmacluster Ion generating unit and an automatic filter
cleaning function. We also augmented our range of refrigerators that
include a compartment that can be set to different temperatures
depending on various needs, from freezing and refrigeration to thawing
and heating. About ten years ago in Japan there was a last-minute surge
in demand for major home appliances ahead of a consumption tax hike.
Now we have entered the replacement period for these items. Sharp
seeks to boost sales of high-value-added models that ensure comfortable
living and energy saving.
INFORMATION EQUIPMENT
Wireless PDAs
In Japan, Sharp began supplying wireless PDAs to EMOBILE Ltd. in addition
to the already supplied WILLCOM, Inc. Overseas, sales to T-Mobile have
been brisk. The design and user-friendliness of the products have been
evaluated highly by the market, especially in the United States, where they
have proven popular among younger age groups. Sharp will work hard to
create distinctive products for the booming wireless PDA market.
Copiers/Printers
Sharp enhanced its range of digital full-color MFPs that achieve unmatched
image quality with less toner consumption via its unique Mycrostoner.
These models include an advanced security function, one of Sharp’s
strengths, that has been well-received by the market. Moving forward, we
will provide solutions to our customers, by promoting connectivity between
digital MFPs and information displays with large-size LCDs.
Superheated steam oven HEALSIO
Digital full-color MFP
Wireless PDA for T-Mobile
Refrigerator with a unique compartment that permits
temperature control