Sharp 2007 Annual Report Download - page 16

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14
A concerted AQUOS brand campaign timed with the
opening of the Kameyama No. 2 Plant has resulted in a
marked increase in brand awareness in North
America. Fine-tuned marketing activities and proactive
promotional efforts seek to elevate AQUOS to the
leading brand in the North American market.
Bob Scaglione
Senior Vice President of Marketing,
Sharp Electronics Marketing Company of America