Sharp 2007 Annual Report Download - page 13

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Sharp Annual Report 2007 11
In order to promote appropriate management
amid expanding operations, Sharp established
a Chairman position effective April 1, 2007, and
initiated a new Chairman/ President structure.
Based on this new management structure, we
aim to further raise profits and corporate value.
Katsuhiko Machida, Chairman & CEO Mikio Katayama, President & COO
original devices through the following measures. To
further expand our LCD business, we will increase
sales of panels for LCD TVs with the start of the third
phase at the Kameyama No. 2 Plant. Other
measures include further boosting sales of System
LCDs for mobile equipment. For other devices,
including solar cells, we will also work to improve
competitiveness through technological innovation
and cost reduction.
MEDIUM-TERM CHALLENGES AND RESPONSES
Sharp will undertake the following initiatives aimed
at overcoming challenges in order to realize stable
growth into the future.
Achieve stable growth and enhance brand value
through a vertically-integrated business model
Sharp will maximize the strength of its vertically-
integrated business model and promote the
creation of unique products equipped with original
cutting-edge devices. Especially for LCDs, our core
competence, we will expand sales of LCD applied
products globally, by intensifying R&D, enhancing
production systems and improving cost
competitiveness. Through these efforts, we are
committed to achieving stable growth as a “valued
one-of-a-kind company” and enhancing our brand
value globally.
Efforts to protect the environment
Sharp sees the issue of environmental protection as
a medium-term business challenge. With our
energy-creating and energy-saving technologies, we
aim to achieve our corporate vision of being a
company that has “zero global warming impact by