Sharp 2007 Annual Report Download - page 24

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22
AUDIO-VISUAL AND COMMUNICATION EQUIPMENT
LCD TVs
Demand for large-screen, high-resolution TVs is increasing in accord with
ongoing advancement in digital, high-definition broadcasting. In response,
Sharp sought to bolster its range of large-screen LCD TVs, especially full
high-definition models which have a resolution of 2.07 million pixels, the
same number as high-definition broadcasting. In particular, our Premium
Series received high acclaim from the market as the industry’s first full
high-definition LCD TV to achieve a double-speed drive and 3,000:1 native
contrast ratio (dynamic contrast ratio of 15,000:1). On a production front,
we expanded our production system for LCD TVs globally in line with the
commencement of operations at the Kameyama No. 2 Plant, which
manufactures LCD panels for large-screen TVs. Sharp aims to roll out
highly-advanced, cost-competitive LCD TVs to the market in a timely
manner and develop AQUOS born in Japan into a true global brand.
Video Recorders/Players
Sharp augmented its line of AQUOS HD recorders to meet demand for video
recording quality that matches high-definition broadcasting. In particular,
we posted solid sales growth in models with AQUOS Familink that enables
users to operate LCD TV, video recorder and surround sound system with a
single remote control. Going forward, we will enhance our line of models to
record and play Blu-ray Discs, the next-generation optical disk format.
Mobile Phones
The mobile phone market in Japan met with several groundbreaking
changes in fiscal 2006, including the introduction of “One Seg,” a new type
of terrestrial digital broadcasting for mobile equipment, and “Mobile
Number Portability,” which allows users to change mobile phone
operators without changing phone number. Amid this environment, Sharp
worked to expand business by delivering AQUOS mobile phones
incorporating cutting-edge technology accumulated in development of
LCD TVs, to SOFTBANK MOBILE Corp., NTT DoCoMo, Inc. and KDDI
CORPORATION. Sharp’s mobile phones acquired top share*in the
Japanese market due to the popularity of the high-resolution LCD and
innovative design. We will continue to create further distinctive mobile
phones by leveraging our unique device technology.
*According to MM Research Institute, Ltd.
FISCAL 2006 REVIEW BY PRODUCT GROUP
CONSUMER/INFORMATION PRODUCTS
65"
57"
46"
52"
42"
LCD TV AQUOS
AQUOS HD recorder
AQUOS mobile phone for (from above) SOFTBANK MOBILE
Corp., NTT DoCoMo, Inc. and KDDI CORPORATION
SoftBank 911SH
FOMA SH903iTV
W51SH