Porsche 2006 Annual Report Download - page 76

74
workshop participants were able to see for themselves
that an average fuel consumption of less than nine
liters per 100 kilometers could easily be achieved.
Impressive Appearances in Paris and Frankfurt
The Paris Motor Show is one of the most frequented
automobile trade fairs in the world. This is why it
has repeatedly proven to be the perfect location for
presenting highlights of the Porsche model range to
the public. After the Carrera GT hit the headlines
there in 2000, two years later it was the Cayenne’s
turn to thrill visitors. In 2004, the new Boxster took
the podium and in September 2006 the new 911
models, the Targa 4 and Targa 4S, as well as the
purist’s option, the 911 GT3 RS, made their first en-
trance onto the world stage in Paris. The French
capital was also chosen to premiere the RS Spyder,
the new racing car for the American Le Mans Series
2007. In January 2007, the Detroit Motor Show set
the stage for the first much talked-about appearance
of the second generation of the Cayenne SUV, which
features modern, low-consumption direct fuel in-
jection. The European premiere of the Cayenne,
Cayenne S and Cayenne Turbo was celebrated two
months later at the Geneva Motor Show.
The Frankfurt International Motor Show captivated the
automobile industry once again. Porsche presented
many novelties and took the opportunity to simultane-
ously show a total of four new models. The 911 Turbo
Cabriolet and the 911 GT2 were particular highlights
of the famous motor show, which took place in Sep-
tember 2007. A hybrid design car and the Cayenne
GTS, as well as the limited edition Cayman S Porsche
Design Edition 1, also attracted many visitors.
Constant Dialog with Financial Market
Dialog with financial market players has become
increasingly important, especially since Porsche
took a stake in Volkswagen. Investor Relations, part
of the PR department, held many discussions during
the review year with analysts, institutional investors
and private shareholders. Whether in Zuffenhausen,
at road shows in the world’s most important financial
centers or during various driving presentations,
Porsche attached great value to open communica-
tion, with a focus on the outstanding success of
Porsche stock. The company also believes in the
importance of speaking with one voice, i.e. co-
ordinated communication with the general public,
the media and the financial world.
Intensive Crisis Prevention
Crises of various kinds can hit a company suddenly
and unexpectedly. A manufacturer of exclusive pro-
ducts with demanding customers is expected to take
quick and comprehensive action in a crisis situation and
provide ample information. This is why Porsche has
drawn up a crisis management plan including an appro-
priate communication concept for emergencies. This
plan sets out binding rules for behavior and allocates
responsibilities right down to subsidiary and importer
level. Depending on the nature of the incident, an in-
dividual plan of action enters into force. This clearly
defines the roles of managers in the various business
areas involved, their deputies and the employees whose
task it is to make contact with the public authorities.
With a view to crisis prevention, various possible sce-
narios are repeatedly staged as ‘dry runs’, to allow
staff members involved to become as familiar as
possible with the measures to be taken. To manage
Communication
The winner of the Porsche Tennis Grand Prix 2007, Justine Henin (right), received her prize from the Chairman
of the Supervisory Board, Dr. Wolfgang Porsche. On the same photo on the left: runner-up Tatiana Golovin.