Porsche 2006 Annual Report Download - page 65

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Cayman sports car was up 52 percent compared
with the previous year. In total, 177 vehicles from this
model series were sold (159 in the previous year).
The Cayenne is holding its ground well, as reflected
by the further increase in deliveries of the series to
274 units.
Belgium: On the Road to Success
The importer D’leteren once again proved very
successful in representing the Porsche brand in the
2006/07 fiscal year. Deliveries of 1,143 vehicles
represented a six percent rise on the previous year’s
delivery volume. The sports cars recorded particu-
larly positive results. The 911 series achieved 15 per-
cent year-on-year growth with 555 units delivered.
The customers’ reaction to new vehicles including the
911 Targa, 911 Turbo and 911 GT3 was very positive.
The Boxster and Cayman continued to be successful
in the review year and surpassed the previous year’s
sales by six percent, with 308 vehicles sold. The
entry-level Cayman was very well received. In addition,
although Belgium has abolished tax advantages for
SUVs, the Cayenne continued to arouse considerable
interest. Sales were only just under the previous
year’s 300 units, with 280 vehicles sold.
Throughout the review year the importer offered a
series of attractive events for customers, such as
the ‘Porsche World Roadshow’, which welcomed 280
participants. These events ensured that the Porsche
brand was made more accessible to many more
potential customers.
The Netherlands: Fresh Growth
The Porsche importer in the Netherlands, Pon’s Auto-
mobilhandel B.V., exceeded the previous year’s sale
volume by over seven percent, delivering 1,167 units
in the review year. Success of the 911 models was
particularly impressive, the 911 series representing
47 percent of total sales, with 549 units delivered
(513 in the previous year).
Unlike Porsche, many manufacturers offer discounts
on their vehicles because of the high taxation on
luxury goods. Nevertheless, the Boxster/Cayman
series was able to hold its own in this aggressive,
competitive market, with 178 vehicles sold. The
market launch of the new Cayenne was accompanied
by a variety of activities in all the Porsche Centers.
With 440 vehicles delivered (375 in the previous
year), sales of the SUV proved highly successful.
Northern Europe: A Stable Market
The economically and politically stable Scandinavian
region continues to be an important retail market
for Porsche. This review year, customer deliveries
reached 1,660 vehicles, virtually no change com-
pared to the previous year. The markets in Iceland,
Norway, Sweden, Finland and Denmark benefited
hugely from the high demand for all-wheel drive
models in the region, which helped the 911 series
to achieve 23 percent growth in sales to 755 units.
The Boxster series sold 212 units. Sales were stable
even while the general interest in the roadster seg-
ment was declining. Cayman sales were slightly down.
The Cayenne series recorded a growth of 3 percent
reaching sales of 693 units despite the model change.
A newly constructed Porsche Center was opened
in Copenhagen, new Centers are also planned for
Reykjavik and Oslo. The ‘Porsche Carrera Cup Scan-
dinavia’, which takes place during the Swedish Touring
Car Championship, entered its third season and con-
tinues to strengthen the brand in Scandinavia.