Porsche 2006 Annual Report Download - page 70

Consulting as they provide the opportunity to develop
and try out new consulting approaches. During the
2006/07 fiscal year, Porsche Consulting worked with
some 80 new clients.
Over the review year, the proportion of turnover
coming from abroad increased to 30.4 percent.
Porsche Consulting set up its first ever subsidiary
abroad. The consultancy firm in the north Italian city
of Milan has been up and running since November
2006 and now employs 12 staff to cover the national
market. Their clients include reputable companies
from the aircraft and commercial vehicle industry,
automobile suppliers and subsidiaries of German
companies.
Ever since it was set up in 1994, Porsche Consulting
has practised its lean, low-expenditure company
model. The consultants focus closely on the rapid
implementation of their ideas; their brief is to achieve
tangible improvements for their clients within a short
period of time. They transfer methods originally de-
veloped for the automobile industry to other sectors,
with a client base that incorporates companies from
the mechanical engineering and electro-technology
sectors as well as the food, construction, furniture
and household appliance industries. Trading com-
panies, construction firms, banks and health-care
establishments also benefit from their advice.
The range of services offered by Porsche Consulting
is supplemented by the Porsche Academy, which
provides group and individual seminars offering
further training to managers and others. In addition,
‘Benchmark Seminars’ are offered in both Japan
and Europe, providing an insight into the practices
of particularly successful companies.
IT Consultants MHP Continues to Grow
Mieschke Hofmann und Partner (MHP) Gesellschaft
für Management- und IT-Beratung mbH, based in Frei-
berg am Neckar, grew further in the 2006/07 fiscal
year. The turnover of this company, in which Porsche
AG has a 74.8 percent holding, increased by 27 per-
cent to 49.8 million Euro. The number of employees
rose by just under 70 to 359. According to a study
carried out by a market research company, MHP
now ranks among the top 25 IT consultancy firms
in Germany.
MHP combines process and IT consulting to offer
its clients integrated concepts and solutions covering
the entire process chain – from planning through im-
plementation to management of IT solutions. Along
with its parent company, Porsche AG, MHP now
works with around 250 reputable companies from
various sectors, with an emphasis on manufacturers,
suppliers and dealers in the automobile sector.
In the review year, a new subsidiary was opened in
Wolfsburg. Thanks to the location of the existing sub-
sidiaries in Ludwigsburg, Essen and Munich, MHP
is now represented in all major automobile industry
hubs in Germany.
PLH Presents New Mobile Phone
Porsche Lizenz- und Handelsgesellschaft mbH & Co.
KG (PLH) employs approximately 100 staff to look
after the ‘Porsche Design’ and ‘Porsche Design
Driver’s Selection’ brands. The Porsche Design Studio
in Zell am See, Austria, is also part of PLH. Over the
course of the review year, the Porsche Design brand
was able to strengthen its market position as a luxury
brand with an emphasis on technical and functional
products. With this focus, a sports collection com-
prising textiles, accessories and sports equipment
entered the market for the first time. The newly un-
veiled Porsche Design ‘P’9521’ mobile phone received
a particularly positive response from the media. The
entire housing is milled from a single solid aluminum
block, and the phone is distinguished by a purist
design – characteristic of Porsche – and a finger
pressure sensor. This new mobile phone expands the
existing range of electronic products. Another item
which proved especially popular among experts was
the newly developed ‘Worldtimer’ watch, exhibited
for the first time at the ‘Baselworld 2007’ watch and
jewelry trade fair. The watch displays the time in
two different time zones simultaneously.
The 2006/07 fiscal year also saw PLH extend its glo-
bal network of retail outlets, with new Porsche Design
Stores opening in Boston, Beijing and Kuala Lumpur.
The retail network in airports and high-class depart-
ment stores was also expanded.
Lifestyle accessories, scale-model cars and luggage
items custom-made for our sports cars, all from the
‘Porsche Design Driver’s Selection’, continued to
enjoy great popularity among Porsche customers
and fans. The Martini Racing Collection was a parti-
cular success, evoking memories of the teamwork
between the two brands and the subsequent racing
success of the seventies. The range of bestsellers
still includes the traditional Porsche wall calendar.
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