Porsche 2006 Annual Report Download - page 64

62 Markets
vehicles. Deliveries of models in the 911 series were
up again by eleven percent to reach 2,738 units.
The 911 GT3 and 911 Turbo models were very popu-
lar among customers and represented eleven percent
of all customer deliveries in the series. The Boxster
and Cayman models also continued on their road to
success; with 1,456 deliveries, they far exceeded
the previous year’s excellent results. The Cayenne
lost some ground, selling 1,259 vehicles in the review
year (1,443 in the previous year). However, incom-
ing orders in the current 2007/08 fiscal year indicate
that the new model is proving very popular among
customers.
The dealer network is also continuing to grow in Italy.
Five new locations were added in the 2006/07 fiscal
year, bringing the number of outlets in the entire
dealership network up to 33. In addition, motor sports
is also becoming increasingly important in Italy.
The ‘Porsche Carrera Cup Italia’ began for the first
time in March 2007 and quickly became a hit with
the public.
France: Positive Results Continue
The excellent results achieved in the previous year
(2,614 units) were confirmed in the review year with
deliveries of 2,650 units. Sales of the 911 increased
significantly by 15 percent to 1,125 units. The Box-
ster and Cayman did not quite achieve the record of
715 units from the previous year, but nonetheless
maintained a high delivery volume of 696 units. The
Cayenne continued its success story with 829 custo-
mer deliveries. The high number of incoming orders
for the new model in the current fiscal year indicates
that further increases in deliveries can be expected.
Spain and Portugal Maintain Strong Position
With 2,603 customer deliveries in total during the
2006/07 fiscal year, Porsche almost matched the
high sales volume achieved the previous year. As far
as sports cars were concerned, the sales volume
of 911 models was up nine percent to 712 units.
Sales of the prestigious 911 Turbo and 911 GT3
were particularly impressive, dramatically exceed-
ing all expectations to reach 195 units.
The Boxster and Cayman experienced an increase
of five percent to achieve deliveries of 641 vehicles.
Thanks to the success of Porsche sports models,
too great a dependence on Cayenne sales was avoid-
ed. Nevertheless, with 1,250 customer deliveries,
the SUV was once again the star.
During the 2006/07 fiscal year the Porsche brand
was represented by 25 dealers on the Iberian Pen-
insula, four of these in Portugal. The subsidiaries in
Madrid and Barcelona were responsible for 33 per-
cent of all customer deliveries. In summer 2007,
the newly constructed Porsche Center in Barcelona
was also opened.
Switzerland: Another Record-breaking Year
With a delivery volume of 1,842 vehicles, AMAG, the
importer for Porsche in Switzerland, was able to out-
perform the previous year’s 1,692 units. In its first
sales year, the Turbo was the bestseller in the 911
model series with 293 vehicles sold. In total, the
911 recorded a 23 percent increase in deliveries on
the previous year, with 945 vehicles delivered. The
Boxster/Cayman series, including the newly-available
entry-level Cayman, was able to maintain a high level
of sales with 366 units sold this review year.
The Cayenne, already in high demand in Switzerland,
continued to be very successful. The new model was
very well received by customers. In total, 531 cars
were delivered, more than in the previous year.
A comprehensive program of events offered many
opportunities for customers and fans to experience
the world of Porsche. The newly-introduced ‘Porsche
Sports Cup’ meant that drivers with racing ambitions
were also able to get their money’s worth at Porsche
events.
In the last fiscal year, Porsche AG decided to esta-
blish a 100-percent sales subsidiary so that increas-
ing demands resulting from the expanded range of
Porsche models could be met. Preparations for the
construction of Porsche Schweiz are now going full
steam ahead. The new subsidiary, based in Zug, will
be responsible for the import and sale of Porsche
vehicles, spare parts and accessories on June 1, 2008.
Austria: 911 Exceeds Expectations
In the 2006/07 fiscal year, 871 vehicles were deli-
vered to customers in Austria, an increase of just un-
der eleven percent on the previous year’s sales. The
911 series was particularly successful and far ex-
ceeded all expectations by selling 420 units (371 in
the previous year). The new 911 Targa and 911 Turbo
models proved particularly popular with customers.
Cayman sales also developed well: with 94 units de-
livered, the number of customers able to enjoy a new