Porsche 2006 Annual Report Download - page 52

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introduced in 66 countries, continues to welcome
a growing number of online visitors. A significant
number of these enquiries lead to a sale.
Faster Information Management
The ‘Porsche Partner Network (PPN)’ allows autho-
rized Porsche dealers and workshops across the
world to conduct their business processes electron-
ically and enjoy online access to Porsche transaction
systems, training sessions and other information.
During the review year, the network was further ex-
tended to make additional electronic services sup-
porting sales and service available to importers
and dealers. Last, but by no means least, customers
are also able to benefit from improved networking
within the company.
The ‘Porsche Vehicle Sales Assistant (PVA)’, a multi-
media IT sales support system, was also developed
further. In addition to the necessary sales-process
steps, the dealer can thus upload a vehicle confi-
guration input by the customer in the ‘Internet Car
Configurator’ onto the PVA in the dealership and work
with this until the final order is placed. One version
of the PVA is the ‘Fitting Lounge’, available in a sep-
arate zone in the dealership and providing highly
individual customer advice. The key advantage of the
“PVA Fitting Lounge” derives from the interplay of
tactile color and material samples and a large-format,
dynamic display of the interior and exterior options
available for the customer’s ideal car on the integrated
plasma screen. Comprehensive consultation and a
highly-detailed display of the different vehicle variants
are thus available individually whenever required.
The PVA has already proven succesful in Germany,
Great Britain, France and Japan as well as on in-
dividual markets in Latin America, the Middle East
and the Asia-Pacific region. During the 2006/07
review year it was also installed in Italy, the USA
and Canada, and in additional countries in the Asia-
Pacific region, Latin America and the Middle East.
More than 85 percent of new-car sales are now
configured using the PVA system.
Employees guarantee Porsche’s Success
The high standard of the Porsche brand is demon-
strated every day by a constant stream of inno-
vations in technology, design and marketing. Only
the best employees are able to communicate this
high standard through direct contact with custom-
ers. Customer service is becoming increasingly
important, particularly in the premium segment.
This is why Porsche has been investing in the
education and training of staff in the dealership
organization for many years. The training offered
ranges from organizational help, through teaching
comprehensive knowledge of all Porsche models
and current competitors, to high-quality customer
service techniques appropriate for the brand. It
is especially important that the fascination of the
Porsche brand is brought alive for customers,
their needs are recognized and they are able to
receive appropriate advice.
The ‘Sales and After Sales Skill Initiative’ was es-
tablished to provide better support for staff in the
dealership organization throughout this process.
This training initiative aims to increase sales
success through practical training sessions.
Individuality in Every Last Detail
With its Exclusive and Tequipment programs,
Porsche provides its customers with the opportu-
nity to customize their cars in an individual and
exclusive manner, either ex-works or by retrofitting.
Both these business areas uphold Porsche’s classic
Sales