Porsche 2006 Annual Report Download - page 19

The growth rate of the 911 was impressive. With an
8.8 percent increase to 37,415 vehicles (previous
year: 34,386), the 911 once again set a new record.
The 911 Turbo which was available for the first full
fiscal year played a key role in this success story
with 7,777 vehicles sold. However, the echo on the
world market for the new GT3 and Targa 4 models
was also good. Demand in the 911 Carrera series
was particularly high for the S models.
72 percent of Carrera customers ordered the more
powerful model. 41.5 percent of the buyers chose
the cabriolet version. Following the market launch of
the 911 Turbo and the Targa 4 which are both all-
wheel drive variants, the total number of all-wheel
drive variants already accounted 57.1 percent of
unit sales in the 911 series in the 2006/07 fiscal
year. After the end of the 2006/07 fiscal year, prom-
ising additions were once again made to the sports
car series in the form of the 911 Turbo Cabriolet and
the 911 GT2. Unit sales of the reporting year already
contain 126 cars of the 911 Turbo Cabriolet.
The Cayenne, the sporty all-terrain vehicle, also
did very well. As Porsche wanted to avoid dealers
presenting the predecessor model alongside the
new Cayenne, the second generation of the series
was not launched until three months after the phase-
out of the first generation. Despite this, unit sales
in the reporting year reached 33,943 units, thus
virtually matching the prior-year figure of 34,134
vehicles. This is proof of the excellent customer
response to the new Cayenne with lower consump-
tion engines. Of the total unit sales of the sporty all-
terrain vehicle, the basic version with the V6 cylinder
engine accounted for 12,554 units and the V8
cylinder engine for 21,389 vehicles, 6,145 of which
were Turbos.
In the new 2007/08 fiscal year, Porsche expanded
the series to include the particularly sport variant,
the Cayenne GTS.
The two mid-engined sports cars Cayman and
Cayman S stayed on course for success in the
reporting year, with unit sales of 7,809 and 7,503
vehicles respectively. The Roadster Boxster and
Boxster S faced particularly fierce competition in
a shrinking market segment – the models crossed
the finish line with 6,402 and 4,432 units sold. All
things considered, the Cayman was largely able to
offset the drop in sales of the Boxster so that the
26,146 vehicles sold in the Boxster series came
close to the prior-year figure of 27,906. Porsche’s
unit sales also contain two RS Spyders. The racing
car for the American LMP2 series with a price tag
of around one million euros will be made available
to customer teams.
Once again, group unit sales in the reporting year
were lower than the number of vehicles actually
produced. This was due to the fact that vehicles
used within the Porsche Group are not recorded as
new car sales. These include company cars and
leased cars for employees, test vehicles, vehicles
for the company fleet, test cars for the press,
showroom vehicles and demonstration vehicles as
well as replacement cars for customers for the
sales companies within the Group and for dealers.
These vehicles are generally sold as used cars
and are thus not included in new car sales at the
Porsche Group.
Strong Demand in the Markets of the Future
Demand around the globe for the sports cars and
sporty all-terrain vehicles was high. In the reporting
year, North America remained the largest single
market; sales in future markets such as China and
Russia were, however, catching up fast. Porsche
was also able to build seamlessly on the success
of the previous fiscal year in the Middle East, Latin
America and southern and eastern Europe. In total,
unit sales on the export markets outside of North
America rose by 9.2 percent to 49,625 units
(previous year: 45,442).
In North America, the manufacturer of sporty
premium vehicles reported a drop in unit sales of
10.3 percent to 33,576 (previous year: 37,431)
vehicles. While the 911 slowed by 7.0 percent to
12,812 units, the model change during the reporting
year caused unit sales of the Cayenne to drop
17
03 ⁄ 04 04 ⁄ 05 05 ⁄ 06 06 ⁄ 07
105,000
87,500
70,000
52,500
35,000
17,500
02 ⁄ 03
72,669 75,062 72,207 75,13255,253
8,862 15,892 30,395 26,71218,031
Porsche Vehicle Production
in units
Germany
Finland