Porsche 2006 Annual Report Download - page 56

The option to test a vehicle accompanied by an
experienced Porsche instructor on the plant’s own
test tracks continues to be extremely popular.
This program, ‘Porsche Leipzig Co-Pilot’, was sup-
plemented this year by the ‘Porsche Leipzig Pilot’
program, which now allows customers to take a
seat behind the steering wheel to experience for
themselves what it is like to drive any model from
the Porsche range on the race track.
Porsche Travel Club in High Demand
The Porsche Travel Club has been offering adven-
ture holidays in Porsche vehicles lasting one or
several days for eleven years. Experienced tour
operators accompany groups on selected itineraries
in some of the world’s most spectacular travel
destinations. An extensive brochure, available on
the internet at www.porsche.de/travelclub, intro-
duces the varied program to club members. Some
options present a glimpse behind the scenes of
the company while others include driving training
both on and off the main roads, exclusive ‘Week-
ends’ or several-day ‘Adventure Tours’ both in
Germany and abroad. A new addition this year was
the day tour in the Zuffenhausen/Löwensteiner
Mountains, a successful combination of a factory
tour and a Porsche driving experience. A further
highlight is the Provence/Côte d’Azur tour, which
combines an enjoyable driving experience on the
original Monte Carlo rally route with a helicopter
ride and an attractive accompanying program.
On the new Porsche Weekends – such as the
Dresden/Sächsische Schweiz tour, the Porsche 911
Weekend Allgäu or the Bavaria/Black Forest/Heidel-
berg Tour – customers can learn more about some
of the most beautiful regions in Germany. Demand
for the highly popular weekend trips increased during
the review year, as did interest in specially customiz-
ed incentive trips for companies wishing to express
their appreciation to selected customers, success-
ful employees or competition winners.
The Porsche Travel Club also grew during the course
of the 2006/07 fiscal year, with more than 4,000
customers making use of the program. The general
high level of customer satisfaction and the large
number of early bookings for winter training sessions
in Austria and Finland confirm that growth targets for
the 2008 season can be met. In addition to further
increasing travel options on offer, the current busi-
ness strategy involves the international expansion of
Travel Club projects throughout the Porsche group,
exemplified by the newly established Porsche Travel
Club Italy, which has already organized success-
ful trips.
‘Porsche Sport Driving School’
Our driving school is now called the ‘Porsche
Sport Driving School’ (www.porschedriving.com).
Since it was established in 1974, customers and
friends of the brand have been able to hone their
driving skills and experience the sheer enjoyment of
driving both on-road and off-road, nationally and
internationally. The figures speak for themselves:
more than 7,000 enthusiastic customers every
year. The activities offered by the ‘Porsche Sport
Driving School’ are in no way regular driving lessons.
They are better described as a trip to the heart
of the Porsche driving experience.
Internationally standardized training units enable
participants to further improve their driving safety.
Participants are always accompanied by trained
Porsche instructors and the possibilities for learning
are practically unlimited. The performance levels,
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