Porsche 2006 Annual Report Download - page 75

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Along with the Porsche Consulting subsidiary, the
automobile manufacturer also became a sponsorship
partner for the ‘Deutscher Gründerpreis’, an award
for new business start-ups. With this commitment,
Porsche hopes to provide young, innovative compa-
nies with the support they need to realize their visions
and ideas in Germany. Other sponsors include stern
magazine, Sparkassen bank and ZDF TV station.
The award is the highest form of recognition for out-
standing entrepreneurs in Germany and is presented
annually in the following four categories: Students,
Start-up, Climbers and Lifework. Porsche Consulting
advisors supported the pre-selection procedures
among applicants and prepared the meetings of the
prize jury. Nominees and winners alike also receive
customized advice and training from the Porsche
subsidiary.
Creativity is hugely important at Porsche. This is why
the company wants to support young, international
producers of advertising films. In November 2007,
the ‘Porsche International Student Advertising Film
Competition’ was held for the fourth time at the
Baden-Württemberg Film Academy in Ludwigsburg.
A first-class, international jury of specialists, including
the renowned author and director Sönke Wortmann,
rewarded four exceptional creative achievements
with three main prizes and a special prize. All four
winners also received a ‘David’ trophy in recognition
of their work. The trophy is designed to evoke Por-
sche’s own principle that a small company can com-
pete against and outperform conglomerates.
Journalists Thrilled by Driving Presentations
Driving presentations of new models are an essential
element of Porsche’s public relations. During the
2006/07 fiscal year there were three highlights on
the agenda. The presentation of the new 911 Targa 4
and Targa 4S in September 2006 was only the be-
ginning. At the Algarve in southern Portugal, inter-
national journalists were impressed by the attractive
overall design of the new Targa models. A few months
later, in January 2007, media representatives were
introduced to the new Cayenne in Andalucía in Spain.
The journalists were particularly thrilled to have the
opportunity to put the second generation Cayenne
through its paces off the beaten track. The third
highlight of the review year came in June 2007, with
the presentation of the new 911 Turbo Cabriolet
in Königstein im Taunus. Overwhelmingly positive
reports in the German and international Press re-
flected the lasting impression left by the Cabriolet.
At the end of the 2006/07 fiscal year, Porsche offe-
red selected representatives from television stations
and the print media a very special treat in the form of
the Technical Workshop, which takes place annually
in the Weissach Research and Development Center.
The focus of this particular workshop was on the
forthcoming Cayenne Hybrid. At the July 2007 work-
shop, the journalists were not only able to learn about
the hybrid engine in detail, but were also given the
chance to be a passenger in a prototype Cayenne Hy-
brid. By taking the vehicle for a spin on the test track,
which simulated an excursion in the Stuttgart region,
In the 2006/07 fiscal year, the presentation of new Porsche models to journalists and analysts again represented
a highlight for all involved. The driving presentation of the 911 Turbo Cabriolet was pure driving pleasure.