Porsche 2006 Annual Report Download - page 53

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brand values: innovation, sportiness, design, quality
and everyday performance.
The trend towards customized vehicles in all model
series continued unabated in the review year. Products
for customizing the new 911 Turbo Coupé proved
particularly popular, while the wide range of products
for the Cayenne, introduced in the second half of
the 2006/07 fiscal year, also made a significant
contribution to the extremely healthy earnings.
Refinement with Porsche Exclusive
Porsche Exclusive offers a wealth of opportunities
for vehicles to be supplied ex-works with modified
or additional technical and visual features for im-
proving both the interior and exterior of the vehicle
in accordance with personal taste. Specialists
working in Exclusive develop all the products avail-
able with exceptional craftsmanship and a keen
eye for detail and – as to be expected – only use
the highest quality selected materials.
For the interior, Porsche Exclusive offers high
quality materials such as leather, aluminum, wood,
carbon fiber or Alcantara. There continues to be
particularly high demand for aluminum-look com-
ponents recalling the lightweight build of Porsche
racing cars. Externally, exclusive wheels, stainless
steel exhaust tailpipes and Aerokits add to the
car’s individuality in much the same way as tech-
nical refinements such as a sports exhaust or an
increase in power output.
Items in the Exclusive range which sold particularly
well for the Boxster, Cayman and 911 series during
this review year include the illuminated stainless
steel door entry guards, the embossed Porsche
insignia for head-rests, the stainless steel exhaust
tail pipes and the sports exhaust.
The range of items for customizing the new Cayenne
model also fulfilled expectations, setting new standards
for vehicle customization. Leading products such
as the 20-inch sport techno wheels and the sports
exhaust tail pipe accentuate the dynamic character
of the Cayenne. The embossed Porsche insignia on
the head-rests, matt aluminum-look front air intakes
and illuminated stainless steel door entry guards
also proved highly popular.
A comprehensive range of Exclusive products for
the Cayenne’s interior in carbon fiber, aluminum-
look, leather, wood or painted in the same color
as the exterior offer customers the chance to
add a very personal touch to their Porsche SUV.
The wishes of many younger Cayenne rear seat
passengers have also been fulfilled this review
year thanks to the introduction of the new ‘Porsche
Rear Seat Entertainment’, which became a sales
hit immediately.
Tequipment for Personalized Retrofitting
The range of Porsche Tequipment products offers
a multitude of ways to customize a vehicle as well
as a wide variety of accessories to suit personal
tastes. These are available for all model series with
no breach of guarantee. All Tequipment products
comply with Porsche’s high quality standards and
the results of this quality yardstick are clearly re-
flected in the positive development of turnover and
profits during the review year. The most popular
items were for the 911 Turbo Coupé, an extended
program for the 911 Carrera, Boxster and Cayman,
and suiting Tequipment for the Cayenne range also
sold very well.
The best selling products in the Tequipment range
in the 2006/07 fiscal year included the sports
exhaust and ‘Vehicle Tracking System’ for the 911
series. The increase in power output for the 911
Carrera S also proved highly popular, while the winter
tire sets recorded an increase in sales. The alloy
wheels successfully combine an attractive look and
an improved driving experience thanks to increased
traction which produces higher agility. New items in
the Tequipment range for sports cars included the
Cayman Aerokit, the sports exhausts for the Boxster
and the Cayman, the aluminum gear lever and hand
brake and selected new interior options in Alcantara.
The extensive product portfolio for the Cayenne
was also very well received by customers, with the
top products including the matt aluminum-look roof
rails and the running boards. The winter tires for
the Cayenne were also in demand. New items in the
Cayenne program included ‘Porsche Rear Seat En-
tertainment’ and a sports exhaust for the Cayenne S.
Handy accessories such as water repellent cargo
liners, exact-fit floor mats with Nubuck leather
edging and embroidered Porsche logo, transport
systems and car care sets also proved very popular.
Technology for Porsche Customers
During the 2006/07 fiscal year, the foundations
were laid for further improved repair and maintenan-
ce diagnostics. Data is processed as early as in the