Office Depot 2003 Annual Report Download - page 107

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STRATEGIES
REPOSITION NORTH AMERICAN REAL ESTATE PORTFOLIO
Increase the number and speed of new store openings
Build a more flexible retail model with smaller stores and non-traditional formats
Reinvest in older stores to build a more competitive model
CONTROL COSTS WHILE ENHANCING QUALITY
–Introduce a world-wide focused approach to process excellence
Continue to improve our industry-leading supply chain
–Leverage our global size and scope to introduce more globally-sourced products
CREATE A CUSTOMER-CENTRIC EXPERIENCE
Enhance our ability to guide customers to the best shopping opportunities for their needs
Standardize systems, processes, and content to optimize customer interactions through
‘global content management’
Manage customer profitability across all channels and brands
DEVELOP A DIFFERENTIATED PRODUCT ASSORTMENT
Establish clear leadership positions in destination categories
–Develop merchandise solutions based on customer use across all of our channels
Deepen and broaden Private Brand within and across product groups
EXCEL IN EUROPE
Continue our successful Guilbert integration program
Harmonize our customer contact and product strategies
Acquire or build our presence in new countries and new vertical market segments
ESTABLISH A HIGH-PERFORMANCE ORGANIZATION WITH SUPERIOR LEADERSHIP
AND EMPLOYEES
Enhance global learning programs
Provide leadership development opportunities
Significantly expand college recruiting program in North America
BUILD OR ACQUIRE NEW BUSINESS TO GENERATE BREAKTHROUGH GROWTH
–Leverage strong balance sheet to generate growth
Look for opportunities that are complementary, add talent, and can be leveraged
OFFICE DEPOT 2003 ANNUAL REPORT