NVIDIA 2009 Annual Report Download - page 9

Additionally, in the fourth quarter of fiscal year 2009, we announced the NVIDIA Ion Platform, which combines the GeForce 9400
GPU with the Intel Atom CPU. The combination enables netbooks, small form factor and all-in-one PCs to play rich media and
popular games in high definition.
Our MCP strategy is to bring the benefits of GeForce GPUs to the most price sensitive categories while creating exciting platform
architectures like SLI, Hybrid SLI, and Enthusiast System Architecture, or ESA. ESA is a standard for system information protocol
that links a PC system’s various critical components – such as fan, power supply, smart chassis, GPUs, and motherboards. It enables a
unified architecture for applications and users to control and optimize the performance of their system. SLI, Hybrid SLI, and ESA are
examples of how we create architectures that advance the capabilities of the PC.
Consumer Products Business
Our CPB is comprised of our Tegra and GoForce mobile brands and products that support netbooks, PMPs, PDAs, cellular phones
and other handheld devices. This business also includes license, royalty, other revenue and associated costs related to video game
consoles and other digital consumer electronics devices.
We believe that mobile devices like phones, music players, and portable navigation devices will increasingly become
multi-function, multi-tasking, PCs. As such, we anticipate the architecture of these devices will increasingly become more consumer
PC-like and be capable of delivering all the entertainment and web experiences that end users currently enjoy on a PC, but in a
form-factor that fits nicely in their hands. Our mobile strategy is to create a computer-on-a-chip that enables this experience. NVIDIA
Tegra and GoForce mobile products implement design techniques, both inside the chips and at the system level, which result in high
performance and long battery life. These technologies enhance visual display capabilities, improve connectivity, and minimize chip
and system-level power consumption. NVIDIA Tegra and GoForce products can be found primarily in multimedia cellular phones and
other handheld devices.
During fiscal year 2009, we launched the NVIDIA Tegra APX 2500 computer-on-a-chip. The NVIDIA Tegra APX 2500 is a
computer-on-a-chip designed to meet the growing multimedia demands of today's mobile phone and entertainment user In February
2009, we announced the NVIDIA Tegra APX 2600 computer-on-a-chip and that we have worked closely with Google, Inc., or
Google, and the Open Handset Alliance to unleash Android, an open mobile phone software stack, with the NVIDIA Tegra series of
‘computer-on-a-chip’ processors. The NVIDIA Tegra APX 2600 and 2500 enable a compelling user interface and high-definition
video playback for a low-power, visually rich experience, and we expect that these products will be key to building next-generation
Microsoft Windows Mobile, Windows CE, and Android-based devices, including smartphones, PNDs, and PMPs.
Additionally, we also launched the NVIDIA Tegra 600 and 650 products, which are small, advanced, highly-integrated visual
computer-on-a-chip products. These products, which represent a single-chip heterogeneous computer architecture designed for
low-power mobile computing devices, feature enhanced multimedia functionality—including high definition, or HD, 1080p video and
advanced 3D technology—and deliver many times the power efficiency of competing products on a broad range of connected devices.
Additionally, in the fourth quarter of fiscal year 2009, we also introduced GeForce 3D Vision, a high-definition 3D stereo solution
for the home. 3D Vision is a combination of high-tech wireless glasses, a high-power infrared emitter and advanced software that
transforms hundreds of PC games into full stereoscopic 3D.
Our Strategy
We design our products to enable our PC OEMs, ODMs, system builders, motherboard and add-in board manufacturers, and
cellular phone and consumer electronics OEMs, to build products that deliver state-of-the-art features, performance, compatibility and
power efficiency while maintaining competitive pricing and profitability. We believe that by developing 3D graphics, HD, video and
media communications solutions that provide superior performance and address the key requirements of each of the product categories
we serve, we will accelerate the adoption of HD digital media platforms and devices throughout these segments. We combine scalable
architectural technology with mass market economies-of-scale to deliver a complete family of products that span from professional
workstations, to consumer PCs, to multimedia-rich cellular phones.
7
Source: NVIDIA CORP, 10-K, March 13, 2009 Powered by Morningstar® Document Research℠