Logitech 2013 Annual Report Download - page 110

Americas, EMEA and Asia Pacific regions increased by 17%, 13% and 23% in fiscal year 2012, compared to fiscal
year 2011. China contributed significantly to the increase in the Asia Pacific region with increased sales and units
sold of 65% and 54% during this period.
Retail Remotes
Our Retail Remotes category is comprised of our Harmony remotes.
Retail sales of our Remotes category decreased 21% during fiscal year 2013, compared with the prior fiscal
year, while retail units sold decreased 37%. Sales decline was concentrated in the low and mid-range remotes,
which decreased by 39% and 66% during this period. The high-end category experienced a less steep decrease
of 7% decrease during this period due to the launch of Harmony Touch in October 2012, our first new high-end
remote in over four years. The significantly steeper decline in units sold, relative to sales, primarily reflects our
transition over the last several quarters away from selling low to mid-range remotes. In the third quarter of fiscal
year 2013, we made a strategic decision to divest our remotes category by the end of fiscal year 2014. Remote sales
in the Americas, EMEA and Asia Pacific regions decreased by 15%, 40% and 28% in fiscal year 2013, compared
to fiscal year 2012.
Our Retail Remotes category decreased by 37% in sales and 22% in units sold in fiscal year 2012, compared
to fiscal year 2011. This sales decline in fiscal year 2012 was due to the lack of a meaningful refresh of new products
in this category. Remotes sales in the Americas, EMEA and Asia Pacific regions decreased by 30%, 47% and 66%
in fiscal year 2012, compared to fiscal year 2011.
Retail Other
This category is comprised of a variety of products that we currently intend to transition out of, or have
already transitioned out of, as they are no longer strategic to our business. Products currently included in this
category include speaker docks, streaming media systems, console gaming peripherals and Logitech Revue for
Google TV products.
Retail sales of this category decreased by 68% during fiscal year 2013, compared with same period in the
prior fiscal year, while retail units sold decreased 53% during this period. Speaker docks decreased by 68%,
streaming media systems decreased by 51%, Logitech Revue for Google TV decreased by 95%, and console
gaming peripherals decreased by 166% during fiscal year 2013, compared to the same period of the prior fiscal
year. Our other category sales in the Americas, EMEA and Asia Pacific regions decreased by 71%, 62% and 81%
in fiscal year 2013, compared to fiscal year 2012. We plan to discontinue other non-strategic products by the end
of fiscal year 2014.
Retail sales of this category decreased 18%, while unit sold decreased 4% in fiscal year 2012 compared with
the prior fiscal year. Logitech Revue for Google TV decreased by 53%, console gaming peripherals decreased by
28%, streaming media systems decreased by 14%, and Speaker docks decreased by 2% during fiscal year 2012,
compared to fiscal year 2011. Our other category sales decreased by 34% and 8% in the Americas and EMEA
regions, and increased by 13% in the Asia Pacific region in fiscal year 2012, compared to fiscal year 2011.
OEM
OEM net sales decreased 24% and 17% and units sold decreased 12% in fiscal years 2013 and 2012, compared
with the preceding fiscal years. These declines were primarily due to lower sales in the keyboard/ desktop category
due to product mix changes with a large customer, and lower sales of OEM mice.
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