JVC 2011 Annual Report Download - page 8

JVC KENWOOD Corporation
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through maximizing the efficacy of our unification as an
integrated company, we also intend to expand the contents of
our business to products both simple and complex, to solutions
and to devices.
Furthermore, while making the best use of the domain of
"excitement" that the brands of JVC, KENWOOD, and Victor
are known for, we also hope to expand into the domain of
"peace of mind," which is what will be in demand in the days
to come. In doing so, we intend to shift our foothold from
the "Business to Consumer" attitude to one of "Business to
Business, Professional to Professional" and from the mass
market to the custom/niche markets.
We will further concentrate management resources on
the Car Electronics and Professional System businesses, among
others, where we can demonstrate our strengths to the
maximum extent possible as a global specialized manufacturer.
In addition, we will make products for the medical and
education fields as well as products that address concerns
about an aging population, ecology and security/safety. These
changes will contribute to the Car Electronics and Professional
System businesses in the future. As for the Home & Mobile
Electronics business, which faces fierce competition, we will
shift our emphasis from products for the mass market to those
for professional users and to niche markets while using visual
and audio technologies that are also used in Professional
Systems. The Entertainment business, the only software
business that creates content of “excitement,” will shift business
domains from music/video packages to comprehensive
entertainment.
Through these measures, we will transition from our
current unified vision “Realize The Unconventional,” into
“excitement and Peace of Mind for People Worldwide,” This
will be the corporate vision for our unified company, and
along with the revised focus of our resources, we will pursue
profitable growth under the mid-term business plan that will
last through the year ending March 2013.
Being a company widely trusted by
society
－To improve the quality of every corporate
activity and start dividends in early stages
We realize that in order to continue developing within society
it is required of a corporation to meet the expectations of all
of its stakeholders, earn trust from society, and continuously
contribute to society.
In the year ended March 2011, we made company-
wide efforts to improve business performance and financial
conditions, and ensure a consolidated management structure
and thorough corporate governance, in order to recover the
trust of society that had been eroded due to weak earnings and
adjustments to previous earnings results which occurred after
the management integration. As a result, earnings and financial
conditions improved rapidly. However, we will continue our
efforts to boost earnings and, as a unified company, implement
highly transparent and reliable management.
In addition, we will contribute to society through business
activities supported by our strengths, and improve the
quality of products, services and every corporate activity so
as to become a company that earns the trust of and meets
the expectations of all stakeholders, including customers.
Furthermore, we will step up our grassroots activities to benefit
society and our efforts toward environmental conservation for
the next generation.
Learning from our experience of the Great East Japan
Earthquake, we created the position of Chief Risk Officer
(CRO) in June. This resulted in the strengthening of our crisis
management system. Under the leadership of the CRO, we
will enhance measures to cope with various risks that seriously
affect corporate management and organizational efforts to
continue business.
Through these efforts, we will initiate dividends to our
shareholders as soon as possible, and do our utmost to become
a company that pays dividends continuously.
We would like to ask for your continued understanding
and support.
October 2011
JVC KENWOOD Corporation.
Haruo Kawahara
Chairman, Representative Director of the Board,
Senior Executive Officer Responsible for Integrated Management
Hisayoshi Fuwa
President, Representative Director of the Board,
Chief Executive Officer
Management Message Management Message