JVC 2011 Annual Report Download - page 22

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ri ara
3D aorr
oa
tnoo
K2K aorr
o rit
Communication
driver
i rotion
Image
(watching) Sound
(listening)
ppiation o
aoti
tnoo
3D pati appiation
t
Image pickup
(shooting)
JVC KENWOOD Corporation
20
The Home & Mobile Electronics business consists of camcorders
(video cameras), which are image pickup equipment for
shooting; projectors, displays, and such like, which are video
equipment for watching; and home audio systems, headphones,
and others, which are audio equipment for listening.
As the market has matured and digitalization advanced, the
business environment of consumer AV equipment has changed
significantly. In response to this change, JVC KENWOOD is
proceeding to shift its business structure and domains into areas
where its strengths as a specialty manufacturer can be exercised.
It is doing this by focusing on developing new communication
drivers. To this end, it is making full use of the latest image
pickup, image processing, data compression and extension,
communication and network and user interface technologies.
Accordingly, it is also utilizing the advanced video and acoustic
technologies that JVC and Kenwood have fostered over their
long histories.
We will aim to become a business that delivers a greater sense of excitement and peace of mind
by developing new communication drivers in the domains of shooting, watching, and listening.
In the image pickup equipment segment, we maintain a
great presence in principal markets around the world, amid the
advance and maturation of the camcorder market. We have
achieved this by developing high value-added products that
meet the needs of the professional and niche markets, including
3D camcorders, leveraging the new-generation image engine
FALCONBRID, hybrid cameras and 4K2K camcorders. With our
eyes on the popularization of moving image communications by
smartphones and other devices, we are pushing forward with
the creation of new added value. To do this, we are striving to
plan and develop products featuring more ease and convenience
and security.
In the video equipment segment, we are working to expand
business in the world market by commercializing full-scale home
projectors and 3D projectors, which use proprietary Liquid
Crystal on Silicon (LCOS). We will do this by making the most of
our advanced video, cutting-edge image processing, and 3D
Home & Mobile Electronics Business
Home & Mobile
Electronics
Business
FYE 3/’14
Target
FYE 3/’11
Results
FYE 3/’12
Forecast (announced on Oct. 28)
FYE 3/’13
Target
Net sales-Others
(Billion yen) Net sales-Images
(Billion yen) Net sales-Recording
(Billion yen)
Net sales-Sounds
(Billion yen) Operating income
(Billion yen)
Net sales
100.1 billion yen
Net sales
105.0 billion yen
0
30
Sounds
Images
Others
Recording
Chief Operating Officer, Home & Mobile Electronics Business Group
Hisayoshi Fuwa
Targets
for FYE3/’14:
■Heightening the added value of camcorders
■Exploring new AV accessories and their distribution channels
■Expanding sales of projectors
■Developing new businesses through application of acoustic technology
Net sales: JPY105B; Operating income: JPY3B