JVC 2011 Annual Report Download - page 12

JVC KENWOOD Corporation
10
JVC KENWOOD merged its subsidiaries, JVC, Kenwood and J&K Car Electronics, which are operating companies of the JVC KENWOOD
Group, effective October 1, 2011.
JVC KENWOOD will focus on implementing a growth strategy with the JVC KENWOOD Groupʼs strengths of video, audio and radio
technologies and music and video software at its core. At the same time, it will maximize synergy effects as an integrated company
through the merger, based on a corporate foundation reorganized through management integration, as well as the new corporate
vision, management policies and the business conduct guideline.
The current Mid-term Business Plan formulated in May 2010 is progressing smoothly. JVC KENWOOD achieved the target in the plan:
“posting a surplus in terms of ordinary income” for the fiscal year ended March 2011. In addition, as a result of our efforts to attain the goal
of “posting net income” for the current fiscal year ending March 2012, we posted net income for the first quarter of the said fiscal year.
Taking into account the above, JVC KENWOOD reviewed the current Mid-term Business Plan and drew up a new mid-term business
plan that covers the fiscal year ending 2014 as well, aiming to accelerate profitable growth, the basic policy of the current Mid-term
Business Plan.
The JVC KENWOOD Group aims to become a corporate group that provides customers around the world with products and device
drivers that enable communication between people through audio, video and radio communications. To this end, we will make strategic
investments for growth in the business areas of car electronics, land mobile radio equipment, cameras, video equipment, audio
equipment, and video and music software. In addition, we will expand business domains from simple products to complex products,
solutions and devices by maximizing synergy effects as an integral company through the merger.
We will also expand our business domains into the field of “peace of mind,” which will be needed in the future, by leveraging our
strength in the field of “excitement,” which we have cultivated under the brands of Victor, JVC and KENWOOD. We will shift our focus
from business-to-consumer to business-to-business and professionals, and from mass markets to niche and custom markets.
As before, there are the following four business segments: (1) the Car Electronics business that manufactures and sells car audio and
car navigation systems, and devices for car-mounted equipment; (2) the Professional Systems business that is engaged in manufacture
and sale of land mobile radio equipment, cameras, video and audio equipments; (3) the Home & Mobile Electronics business that
handles consumer cameras, video and audio equipments using visual and audio technologies that are also used in the Professional
Systems business; and (4) the Entertainment business that specializes in video and music software.
Formulation of the new Mid-term Business Plan
1．Purpose of the new Mid-term Business Plan
2．Outline of new Mid-term Business Plan
（1）
Business domains
Special Feature
Value delivered to our customers
We will provide our customers worldwide with products and drivers that enable communication
through audio, video and radio communications.
Expansion of business domains from the supply of simple products to the supply of composite
products, solutions and devices
Composite
products and
solutions
Devices
Audio
equipment
Audio
equipment
Video
equipment
Radio
equipment Video
equipment
Radio
equipment