JVC 2011 Annual Report Download - page 13

JVC KENWOOD Corporation 11
The JVC KENWOOD Group, as announced in the “Notice on Revision of Mid-term Business Plan and Implementation of Strategic
Investments” released on April 27, 2011, will accelerate its growth strategy in each business segment using funds procured in January
2011. Furthermore, in order to pursue continued growth after the Mid-term Business Plan, we will make strategic investments as well as
general investments. The strategic investments will be made to develop new-category products and systems, new products and systems
for emerging markets, and new businesses.
In June 2011, the Group established a growth strategy promotion committee chaired by the CEO to discuss the specific details of
strategic investments. It has recently decided to make strategic investments worth about 7.0 billion yen that cover a total of 18 themes
over the three-year period through the fiscal year ending March 2014.
The above strategic investments will be included in key measures of each business segment, which will be described later. By
implementing their key measures, each of the four business segments will expand the above-mentioned business fields and the scale of
their business. Through this, the Group will accelerate its growth strategy with an aim to fulfill the Mid-term Business Plan and then
achieve continued, profitable growth.
The JVC KENWOOD Group will make more efforts than before to increase and maintain the attractiveness of the JVC and KENWOOD
brands as the global brands, while disseminating the JVC brand in Japan, where the Victor brand has been used instead.
By business field, we will basically use the KENWOOD and JVC brands for car electronics and audio equipment, the brands of
KENWOOD and Zetron (the name of a U.S. subsidiary) for land mobile radio equipment, the JVC brand for cameras and video
equipments, and the brands of Victor Entertainment, Inc. and Teichiku Entertainment, Inc., both JVC KENWOODʼs domestic subsidiaries,
and their labels for music and video software.
Furthermore, we will consider creating new brands for new-category products, if the currently used brands are inappropriate for
them.
（2）
Growth strategy
（3）
Brand strategy
Special Feature
Business Domains
Expansion of business domains at each business segment to include the concept
of peace of mind to people worldwide in addition to excitement
ExcitementExcitement
Peace of mind
Peace of mind
Radio equipment Video equipment (watching) Software
Car electronics Cameras (shooting) Audio equipment (listening)
Excitement
Peace of mind
Excitement
Peace of mind
Excitement
Peace of mind
Excitement
Peace of mind
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