JVC 2011 Annual Report Download - page 23

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ri ara
3D aorr
oa
tnoo
K2K aorr
o rit
Communication
driver
i rotion
Image
(watching) Sound
(listening)
ppiation o
aoti
tnoo
3D pati appiation
t
Image pickup
(shooting)
Shifting away from conventional business domains; proposing products
and services that attract new customers
JVC KENWOOD Corporation 21
technologies, while promoting a fabless structure for displays
whose market has matured.
In the audio equipment segment, we are concentrating on
products in which the JVC and KENWOOD brands can exercise
their strengths. To do this, we will promote a fabless structure
for home audio systems, where the market is maturing. In the
area of headphones, we consider the popularization of portable
music players and such like to be a business opportunity.
Therefore, we are increasing our presence in the major markets
of the world through speedy and flexible development and
production systems, and an extensive product composition that
leverages advanced acoustic and noise cancellation
technologies.
In future, we will expand our business domains from
products for mass markets to new products and solutions for
niche and professional markets. We will also push ahead with
the development of communication drivers that realize the new
communications of shooting, watching and listening. We will do
this by sharing image pickup, video and acoustic technologies,
which have been advanced under the JVC and KENWOOD
brands with the Professional Systems business, and combining
them with such technologies as image processing, data
compression and extension, communication and network and
user interface.
We are focusing on a ubiquitous environment in which
video and music can be obtained anywhere. Hence, we will also
endeavor to plan and develop communication tools that support
a network society in which people can freely send information
to one another by combining images and voice.
Outline of Business
■FYE 3/'11
（Millions of yen）
Consolidated net sales: 100,101
Consolidated operating income: -835
Sales composition: 28%
■Major Products
Camcorders
Home Audio
AV Accessories
Projectors
Displays