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JVC KENWOOD Corporation 17
the genuine product market, we are increasing orders received
for dealer-option products for automobile dealers and genuine
products for automobile manufacturers. We are doing this by
strengthening the OEM segment and forming alliances with
partner corporations. We are also quickly expanding the
business scale of CD and DVD drive mechanisms for car-
mounted equipment by winning large orders from not only
Japanese but also European and U.S. car accessory
manufacturers. These orders are backed by our top-level product
quality, merchandise capability and cost performance.
From now on, we will strive to further increase the orders
we receive in the OEM segment, where there is ample room for
growth, by leveraging our strength in the after-market market
and cooperation with partners. In the domestic after-market
market, where the shift from HDD-type car navigation systems
to memory car navigation systems is advancing, we will expand
our market share by enhancing our lineup of Saisoku-Navi and
diverting this lineup to dealer-option products. In emerging
markets, where we have already started establishing sales
systems, we will accelerate sales expansion by launching
exclusive strategic products suited to each region.
Moreover, focusing on establishing a car-mounted network
environment, we will develop new products that provide
real-time information and various content linked together with
mobile terminals, including smartphones and tablet devices as
well as external networks and servers. We will achieve this by
making the most of our communication and network
technologies. We will also strive to develop products that
address concerns about safety, security and ecology and that
combine cutting-edge image pickup, video, acoustic and
communication technologies. These technologies are the forte
of the Professional Systems business as well as the Home &
Mobile Electronics business. In this way, we will expand our
business domains from “excitement” to “peace of mind.”
Outline of Business
■FYE 3/'11
（Millions of yen）
Consolidated net sales: 108,449
Consolidated operating income: 7,894
Sales composition: 31%
■Major Products
Car Audio
Car AV System
Car Navigation System
CD and DVD mechanism for car-mounted equipment
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Engaging in the development of safe, reliable and environmentally
sound products while expanding business domains from the concept
of excitement to bringing peace of mind to people worldwide
Provision of real-time information
in combination with mobile tools
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