JVC 2011 Annual Report Download - page 11

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JVC KENWOOD Corporation 9
Special Feature
Reorganization of the corporate structure from an operating company system to a business
group system by segment
Reorganization and integration of head office and R&D functions
COO COO COO
Sales firms, production bases, affiliates, etc.
COO
Entertainment
Software
Business
Group
Board of Directors
Chairman
President and CEO
Board of Executive
Officers
Head Office
Function
Home & Mobile
Electronics
Business
Group
Professional
Systems
Business
Group
Car Electronics
Business
Group
Research & Development Structure
The JVC KENWOOD Group is concentrating on businesses where the Groupʼs strengths as a specialty manufacturer can be most
leveraged. At the same time, the Group is engaged in developing pharmaceutical, educational and ecological products, as well
as products for use in aging societies and for safety and security, as part of its foray into new business domains.
The Strategic Research & Development Division had been responsible for advanced technology development with an to the
future, led by the Technology Research & Development Center. Meanwhile the New Business Development Center had taken on
the development of products in new categories. With the organizational change implemented on August 1, a new R&D structure
was established to promote systematic development by the element development group, new commercialization group and
business groups based on an idea of market-in that attaches importance to the needs of customers.
＊Major Organizational Changes
・ Reorganized the Technology Research & Development Center of the Strategic Research & Development Division into a structure
specializing in the research and development of advanced element technologies.
・ Changed the name of the New Business Development Center to the “New Business Incubation Center,” transferred it under the umbrella
of the Strategic Research & Development Division and assigned to it new commercialization responsibilities under a project structure.
・ Expanded the “Software Factory,” which had been under the umbrella of the Global Production & Procurement Division, and placed it
under the influence of the Strategic Research & Development Division as a Company-wide center function of software.
As a result of the above, the JVC KENWOOD Group has brought together the element development of new technologies and
next-generation commercialization into the Strategic Research & Development Division. It has thereby established a new
structure to strongly drive ahead with such element development and commercialization.