JVC 2002 Annual Report Download - page 15

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JVC’s market share and growing earnings worldwide
testify to our powerful market presence. During fiscal
2 00 1 and 2 0 02, our sales growth in regional markets
outside Japan, on a local currency basis, was greater
than any of our rivals. JVC was particularly strong in
Europe and Asia, with double-digit growth in both
these markets over the past two fiscal years.
Europe was a success story for JVC during fiscal
2 00 2 , helping to boost overall company perfor-
mance. On a local currency basis, three product
categories recorded significant year-on-year increases
in sales: 2 11% for DVD audio and video recorders,
3 1% for TVs and 2 5% for DV camcorders. In the
European market, cost is not the main consideration
for many consumers. We are therefore developing a
lineup of high-end products that offer superior sound
and picture quality. In fact, the strongest market for
our range of the world’s smallest, ultra-compact DV
camcorders is Europe, where the JVC brand has high
market visibility. Our market-leading products have
also gained official recognition. In 200 1, JVC received
awards from the European Imaging and Sound Asso-
ciation (EISA) in three product categories—DV
Camcorders, Compact Component Systems and Home
Theater Systems.
In Asia, meanwhile, we are going from strength to
strength. We continued to withdraw from low-end
product segments and established a new R&D center
in China to develop products that more closely match
the needs of Asian consumers. Our success in growing
sales in the Chinese market was built on increasing
JVC brand visibility and strong demand for high-per-
formance products, such as DVDs and DV camcorders,
which recorded sales increases of 2 4 8 % and 1 5 2 %,
respectively.
Looking ahead, we will work to win recognition in
the global market as a maker of high-end electronic
products. Leveraging our powerful market presence and
focusing on the three priority fields in our growth
strategy—high-definition displays, digital high-density
storage devices and networkable AV systems—will be
key to attaining this objective.
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H2 0 2
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0
120
9 0
150
JVC NET SALES GROWTH
(On a Local Currency Basis)
%
Europe
The Americas
Asia
00
98 99 00 01 02
OVERSEAS NET SALES
(Billions of yen)
0
560
520
600
640
ANNUAL REPORT 2 0 0 2
1 3