JVC 2002 Annual Report Download - page 11

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At JVC, product development is based on one funda-
mental concept—achieving superiority in the industry
by creating original, high-quality products. This under-
pins our new strategy for growth in our audiovisual (AV)
business. Here, we are paring back product lines to
focus on our key, market-leading products. In the AV
business, this means creating networkable AV systems
by enhancing the network connectivity of our key
technologies— high-definition displays that incorporate
Digital Image Scaling Technology (DIST); DVD audio
and video recorders; digital high-density storage
systems such as D-VHS and video disk recorders/
players (VDRs); DV camcorders; and car AV systems.
High-definition DIST display products performed
well during fiscal 2 00 2 . DIST vastly improves picture
quality by increasing the number of screen scan lines
to convert a wide range of television broadcast signals
into high-definition images. To further differentiate JVC
products in this segment, we also incorporated propri-
etary color management technology developed during
the analog era. This is helping to maintain our momen-
tum in the market, where shipments of our cathode ray
tube (CRT) TVs and Plasma Display Panels (PDPs),
which use DIST, are well ahead of our initial targets.
In storage technology, another priority field in our
growth strategy, we are leveraging our brand power in
VHS and CD products and converting existing manu-
facturing facilities to supply new-generation products.
This will help us to capture a larger share of the
emerging home-use digital high-density storage
market. Success in this area is allowing us to begin
fundamental research into next-generation prod-
ucts, such as Blue-ray storage media.
We are adding value to networkable AV systems
by increasing network connectivity. This entails
transforming our mobile AV products, such as DV
camcorders, into network devices and enhancing con-
nectivity with high-definition display products and
high-density storage devices. In this way, we are trans-
forming these products from simple AV devices into
network compatible AV products.
Fiscal 2 0 0 3 marks the 7 5 th anniversary of the
founding of JVC. In this landmark year, we will develop
a new range of products in the above three priority
fields. Our goal is to step up the pace of product
launches and increase the variations of existing
models by 5 0 %.
STRENGTHENING PRIORITY BUSINESS AREAS
JVC’s New Priority Business Areas
Materials and Components (Upstream)
Added Value
Content (Downstream)
Consumer & Professional Electronics
High-Definition
Displays
Components Networkable
AV Systems
Digital HD
Storage
Software
&
Media
TV Video Audio
ANNUAL REPORT 2 0 0 2
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