JVC 2001 Annual Report Download - page 19

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< 16 VICTOR COMPANY OF JAPAN, LIMITED 17 >
In the new business area of media conversion, we have added another string to our
technological bow. We have successfully developed a CC converter that significantly improves
the sound quality of compressed music. In distribution operations, plans call for the expansion
of a service whereby mobile phone subscribers can download ring tones and musical
arrangements on a trial basis before purchasing, as well as receive the latest news. We have
already attracted a number of subscribers for our downloadable ring tone service and have won
accolades for the quality of the musical arrangements. We are also forming alliances with other
major recording studios to deliver services for broadband and mobile communications.
Moreover, in our drive to cover all distribution channels, we will invest in e-platforms to promote
storage-type datacasting services that use digital broadcasting and networks.
EXPANDING MARKET SHARE IN DIGITAL MEDIA
Recording media operations are gravitating increasingly toward digital media formats. To
expand earnings, we are stepping up development of recordable DVDs, moving to in-house
production of DVC tapes, and expanding sales of D-VHS tapes. In video operations, we are
presently doubling production of DVD videos and moving swiftly to bring new products to the
D-VHS market, as we lay the groundwork for a powerful digital media business. In new media,
we are working to expand sales of DigiCards, a business card-sized CD-ROM that is compat-
ible with standard CD-ROM drives, and hybrid cards combining both read-only memory (CD-
ROM) and recordable (CD-R) functions on a single disk. These hybrid cards will be used in a
wide spectrum of areas, including in hospitals for writeable electronic patient charts.
entertainment companies