JVC 2001 Annual Report Download - page 14

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< 12 VICTOR COMPANY OF JAPAN, LIMITED 13 >
C&D—THE DRIVING FORCE BEHIND PRODUCTS
Elemental technology is key to adding value to products. And it is a JVC hallmark. Our
devotion to the development of such technology—where our strengths come to the fore—
has propelled us to a leading market position. Three core products are making a major
contribution to profits. One is deflection yokes for high-definition computer displays, a
product in which we have a market share of approximately 20%. This can be attributed to
our production capacity and cost structure, which rank among the best in the industry, and
a market-leading product development capability. Second is motors. We have an
approximately 60% share of the market in motors for 1/2-inch height floppy disk drives
(FDDs) thanks to an ability to anticipate market changes. Thirdly, our VIL printed wiring
boards have the potential to become the de facto standard in build-up boards. In 1995, we
stole a march on competitors with the launch of a compact DVC that packs various mechanical
technologies drawing on our technological strengths in VIL printed wiring boards. This is but
one example of how sophisticated components have driven development of epoch-making
products. Within JVC, we have institutionalized a positive cycle of stimulating product
development through our wealth of basic technology. This provides the perfect stage for
C&D to drive our creation of innovative products.
TWO DRIVERS OF THE C&D BUSINESS
Our new medium-term management plan positions three products as stalwarts of the C&D
business: deflection yokes, FDD motors and VIL printed wiring boards. To this core contingent
of products we are adding new innovations such as ILA devices to expand the C&D business
as a core earnings driver.
VIL printed wiring boards, a strategic product, have seen earnings grow sharply as a key
component in realizing multilayering. This is significant, because multilayering contributes to
new advances crucial to the development of information and communication appliances,
communications terminals and digital AV equipment. These include higher densities, higher
frequencies and more compact devices. VIL printed wiring boards are presently employed as
Sophisticated components that drive