Fujitsu 2012 Annual Report Download - page 73

Dialogue Sessions with Guest Experts
We have defined priority fields for realizing a prosperous society of the future in 2020, by gathering input from a range of experts
invited to dialogue sessions.
Three Powers of ICT (Priority Fields for a Prosperous Society of the Future in 2020)
When considering the needs of customers, the Fujitsu Group always takes into consideration the broader implications in
terms of the sustainability of society and the global environment. The Fujitsu Group is committed to listening closely to feed-
back from various stakeholders, including customers, shareholders and other investors, business partners, and local commu-
nities, and to answering their expectations. Through this process, we seek to continuously improve our corporate value.
In the run-up to 2020, the Fujitsu Group will embrace the challenge of transforming society through the three
powers of IT.
1. The Power to Shape the Future
Solve difficult global challenges and social issues through computing
2. The Power to Provide Equal Opportunity to
All People
Develop user-friendly terminals and interfaces, along with frameworks
for promoting ICT implementation in developing countries
3. The Power to Support Safe and Secure Living
Ensure stable operation of social ICT infrastructure and cyber security
• Demonstrate world-class technology leadership to step as far as
possible into the future
• Expand the provision of solutions designed to address priorities
(food, healthcare, education, etc.)
• Achieve our environmental vision—a low-carbon, prosperous society
• Develop terminals and devices targeting 4 billion Internet users
• Execute businesses that provide opportunities on a global basis
• Conduct field surveys in developing countries, and develop
partnerships
• Help to build a value-creation platform, eyeing an era when
virtually everything is connected to the Internet
• Achieve stable operation of world-class IT systems
• Develop and strengthen cyber security solutions
First Session
Global priorities and
future business
Fourth Session
Exploring Fujitsu’s
future direction
Third Session
Integration of social
priorities into
management
Second Session
Environmental/sustain-
ability priorities and
businesses
Discussion on businesses that
contribute to developing
countries by resolving key issues
through ICT.
Discussion on businesses that
should be prioritized to build a
resilient society from global and
environmental perspectives.
Discussion on approaches to
integrating CSR into management
and message dissemination.
Discussion on future policies,
specifically how to utilize core
businesses to solve social issues,
based on the previous three
dialogue sessions.
Socially Responsible Investment (SRI)
Fujitsu has been incorporated into the SRI stock indexes and SRI funds listed below.
Name of Index Rating Company
Dow Jones Sustainability Indexes
(Asia Pacific)
Dow Jones Indexes (U.S.),
SAM Group (Switzerland)
FTSE4Good Index Series FTSE International, Ltd. (UK)
oekom research oekom research AG (Germany)
Morningstar Socially Responsible
Investment Index Morningstar Japan K.K.
Name of Fund Operating Company
Sumishin SRI Japan Open
(Good Company Fund)
Sumishin Asset Management Co., Ltd.
(As of April 2012)
Sompo Japan Green Open
(Buna no Mori)
Sompo Japan Nipponkoa Asset
Management Co., Ltd.
(As of April 2012)
Mitsubishi UFJ SRI Fund
(Family Friendly Fund)
Mitsubishi UFJ Asset Management
Co., Ltd.
(As of February 2012)
Nikko Eco Fund Nikko Asset Management Co., Ltd.
(As of May 2012)
Nihon Kabushiki SRI Fund
Sumitomo Mitsui Trust Asset
Management Co., Ltd.
(As of April 2012)
Priority 5 Communicating and Collaborating with Stakeholders
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FUJITSU LIMITED ANNUAL REPORT 2012
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