Fujitsu 2012 Annual Report Download - page 27

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Creation of New Services
Roll out
Shift to Standard Models
Function Integration
Alliances
Emerging Markets
Services
Products
Ubiquitous/Device
Vertical Strengths
Global Integration
Creation of New Services Businesses
To create new services businesses, starting with the
priority fields shown, we are accelerating efforts to
develop new service markets, and to propose new
services across a broad array of areas to our customers.
This is particularly the case with big data utiliza-
tion, a field where Fujitsu is using the collection and
analysis of voluminous data to create new value. In
this field, we have launched new services to support
customer initiatives globally.
Accelerating Globalization
Bolstering the Group’s service infrastructure on a
global scale is one step in accelerating our
globalization.
In April 2012, the Fujitsu Group opened a datacen-
ter in Guangdong, China. This milestone facility is the
Group’s first solely owned datacenter in the country.
We now have a network of roughly 100 such cen-
ters worldwide.
With this powerful service infrastructure as a key
strength, the Fujitsu Group will support its customers’
business efforts around the globe.
* Refer to pages 028–029 for more details concerning the Fujitsu
Group’s global strategy.
Structural Reform for an Assertive Pos-
ture and New Matrix Framework
As an initial step toward structural reforms for achieving
an assertive posture ahead of Group integration, the
Fujitsu Group has outlined a new matrix-style frame-
work built on customer- and business-centric axes.
The customer-centric axis integrates global industry
sectors and regions from the customer’s perspective. On
the business-centric axis, we integrate technologies,
products and resources from across the entire Fujitsu
Group to create a new integrated services model.
Through this global matrix, the Fujitsu Group seeks
to strengthen its hand in three areas: global customer
interactions, system engineering (SE), where the
Group enjoys clear advantages, and technology, the
essence of Fujitsu’s DNA.
Japan Overseas
Global network of
100 datacenters
Opening of New Datacenter in China
South China datacenter
(Apr. 2012)
Germany Fourth
datacenter
(Mar. 2010)
Sydney Third
datacenter
(Dec. 2011)
US datacenter
(Augmented)
Next-generation
marketing
Business-
driven farming
Solutions to
environmental problems
High-efficiency
distribution
Work style innovation
Safe social infrastructure
Maintenance innovation
025
FUJITSU LIMITED ANNUAL REPORT 2012
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