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Contributing to a future of abundant food with ICT
Social Cloud Business Development Unit
Business Planning Division
Kazumasa Tsunoda
Fujitsu is beginning to roll out initiatives for the management of
corporate farming. Data generated from sensors and cameras that
record the conditions of farmland, and work logs of agricultural labor-
ers gathered from GPS-equipped mobile phones are compiled at
Fujitsu datacenters, enabling the data to be used for agricultural
operations. For example, when spraying pesticides, we have shown
that in some cases it is more effective in terms of total cost, including
for personnel, to spray an expensive but highly effective pesticide
once than a cheap but less effective one several times. Proving this,
however, requires fairly in-depth data, such as when spraying occurs,
the volume of pesticide used, who uses it and where, and the degree
of effectiveness. The use of ICT makes it dramatically easier to
collect and analyze these types of data.
Today, the area of idle agricultural land in Japan is rising.
Meanwhile, the proper transfer of agricultural techniques and
knowledge as farmers grow elderly has become a serious issue.
One possible solution is ICT, which enables conditions at several
farmland locations to be centrally managed, and related work logs
to be converted into a variety of formats. In the future, we hope to
utilize ICT at food production sites as the starting point for contribut-
ing to more abundant food resources through a value chain that
links together distribution channels, communities, and consumers.
AGRICULTURE
002 FUJITSU LIMITED ANNUAL REPORT 2012