Fujitsu 2012 Annual Report Download - page 55

Download and view the complete annual report

Please find page 55 of the 2012 Fujitsu annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 145

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145

offerings. Meanwhile, sales channel reinforcement via the intro-
duction of telesales, online sales and other tools will strengthen
our x86 server and PC-centered product business. By advancing
cross-selling in tandem with services, we will aim for stable
growth and profit expansion.
In the Nordic region, we will use our track record in the ser-
vices business with locally based global enterprises as a spring-
board for strengthening our approach to supporting customers
developing their operations globally, with sights on business
expansion. To improve profitability in the services business, we
are moving forward on standardizing and sharing delivery and
business processes, coupled with boosting assurance functions.
Our push to improve efficiency and profitability will also include
moving forward with the integration of back-office operations
and service desks in the region.
Customer Solution Profile
With 1,600 sites in the UK, Mitchells & Butlers is a leading restaurant
and pub operator whose portfolio includes many well-known brands
such as All Bar One. The company devised a plan for a renewed ICT
system to drive efficiencies in its business and create a platform to
develop new guest-focused services, while reducing costs.
In May 2011, Mitchells & Butlers engaged in a two-phase project
with Fujitsu that was designed to deliver these business outcomes.
The first phase was the delivery of a superfast broadband network to
the company’s 1,600 businesses, including Wide Area Network (WAN)
services supporting individual outlet needs, access to central applica-
tions and services to the point of sale (POS) terminals to take pay-
ments, and Ethernet for offices. The consumer-based services also
include a wired and wireless Local Area Network (LAN). The second
phase was the migration of old and inefficient applications to a new
cloud environment hosted by Fujitsu. As anticipated, business conti-
nuity was maintained during the transition project.
Through this innovative renewal of ICT infrastructure, applica-
tions are running on average 10% faster, and those reliant on data-
bases up to 30% faster. The company can now launch new services
quickly and easily thanks to a highly efficient on-demand system,
and critically, the company now has guaranteed service availability,
ensuring that its business runs smoothly across all of its locations.
Mitchells & Butlers
UK’s biggest pub & restaurant operator goes cloud with Fujitsu
According to Tony Bentham, Chief Information Officer at Mitchells
& Butlers: “As a result of a genuinely innovative partnership with
Fujitsu that delivered equivalent innovation in technology and busi-
ness processes, Mitchells & Butlers now has a robust and reliable
platform on which to build our future.”
053
FUJITSU LIMITED ANNUAL REPORT 2012
Performance