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(Billions of yen)
124.0
–10.1
47.2
19.9
15.1
25.0
50.0
130.0
2012 2013
Fiscal 2012—Business Structure
Sales in fiscal 2012, ending March 31, 2013, are expected to be
structured as shown.
Services businesses are expected to account for sales of
¥2,420.0 billion, or about half of consolidated net sales. This
figure represents year-on-year growth of 2.1%. Sales are pro-
jected to surpass the previous-year figure atop rebounding
investment in Japan from the second half of the year, coupled
with large-scale outsourcing deals ordered in the previous fiscal
year outside Japan.
For product and device businesses, we are projecting total
sales of ¥2,370.0 billion, for year-on-year growth of 2.9%. In
System Platforms, we anticipate strong expansion in network
sales, as well as a recovery in Ubiquitous Solutions in car audio
and navigation equipment, where performance had suffered due
to flooding in Thailand and the effects of the Great East Japan
Earthquake in fiscal 2011. Devices should also see the market
rebound from the second half of fiscal 2012.
For the Group as a whole, while domestic sales are projected
to grow by just under 1%, outside Japan we are targeting sales
growth of 4%.
Services Business
For the services business, we are targeting higher earnings, with
operating income of ¥130.0 billion.
As we move to create a powerful SE team that truly operates
based on the customer’s perspective, we intend to innovate our SE
capabilities and develop skilled global talent to relentlessly pursue
quality, cost efficiency and productivity.
Elsewhere, we are reorganizing our regional SE framework and
pressing ahead with organizational integration, with our sights set
on establishing overwhelming dominance in the domestic market.
At the same time, we are moving to upgrade and extend our
service menu with proprietary offerings that emphasize cloud
services.
In business outside Japan, along with ongoing global standard-
ization of our level of service, emerging markets and other growth
markets will assume priority in Fujitsu Group strategies.
Product and Device Businesses
In product and device businesses, we are eyeing year-on-year earn-
ings growth across all segments.
In System Platforms, we aim to grow earnings by using cost reduc-
tions to absorb investments in the development of our next genera-
tion of products, in addition to achieving higher network sales.
In Ubiquitous Solutions, we are projecting higher earnings as
sharply higher HDD prices triggered by the flooding in Thailand ease,
coupled with benefits from structural reforms in the car audio and
navigation system business.
In product businesses, we intend to further solidify Fujitsu’s
already dominant position in areas such as servers, software and
mobile phones in Japan. At the same time, we will move quickly to
establish operational frameworks and expand business scale on the
global market as a precursor to capturing a larger global share.
As for device businesses, in tandem with a definite turn to profit-
ability in fiscal 2012, we will continue forging ahead with ongoing
reforms designed to enhance business structure.
Operating Income (Loss) Forecast
Vertical Strengths
Global Integration
Sales Forecast
(Growth Rate) Domestic Sales Overseas Sales
2,420.0
(+2.1%)Services
System Platforms
Device Solutions
Ubiquitous Solutions
2,370.0
(+2.9%)
System PF
Ubiquitous
Services
Devices
(Years ended March 31)
(forecast)
(Billions of yen)
026 FUJITSU LIMITED ANNUAL REPORT 2012