Fujitsu 2012 Annual Report Download - page 30

Download and view the complete annual report

Please find page 30 of the 2012 Fujitsu annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 145

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145

Corporate Senior Vice President
Rod Vawdrey
Advancement into Emerging Markets
Middle
East,
Africa Latin
America
China,
Asia
Russia,
Eastern
Europe
Transforming Into
a Truly Global Company
Accelerating Our Globalization
The Fujitsu Group will have to bolster business in growing markets outside Japan,
and generate stable profits in order to realize longer-term growth. The Group will
implement a constant stream of measures to this end, including those to expand
business scope and develop a presence in emerging markets, while building a
global portfolio and enhancing management efficiency.
Shaping tomorrow as “One Fujitsu”
In fiscal 2011, we increased sales on a local-currency basis in almost all over-
seas regions where Fujitsu does business, despite a harsh business environ-
ment affected by major flooding in Thailand and a financial crisis in Europe. The
rollout of Fujitsu’s own cloud platform also progressed in several regions, and
we were able to win large deals in the US and Australia. The benefits of assur-
ance to eliminate unprofitable projects also emerged, and I believe we are
becoming a profitable company.
The strengths of Fujitsu’s overseas business are the relationships and trust
built up with many local customers, and flexibility and speed in responding to
customer needs resulting from each location conducting business indepen-
dently to date. While leveraging these strengths, we will standardize the best
elements of service solutions in Japan and other regions to create a global port-
folio, which we will then roll out overseas.
By executing “Think Local, Leverage Global (providing globally standardized
services in the optimal form to local customers)” as “One Fujitsu,” including in
Japan, we aim to become the engine that will drive the Fujitsu Group’s growth.
Business scope expansion and development in
emerging markets
Expanding overseas sales is management’s highest priority in accelerating Fujitsu’s
globalization. In addition to maintaining and growing business with customers in
various regions, Fujitsu will strengthen its capacity to handle business deals that
straddle regions, broadening business scope by supporting customers’ own accelerat-
ing global business advancement. Specifically, we will powerfully back up business
expansion in Asia and other growing markets by customers with whom Fujitsu has
good relationships in Japan, Europe and the US by leveraging datacenter services
and SAP support knowhow.
Fujitsu will also further develop its presence in emerging markets with strong
growth potential, such as India, Latin America, China, Russia, Eastern Europe, and
the Middle East. India already serves as an offshore base for Fujitsu. Along with
028 FUJITSU LIMITED ANNUAL REPORT 2012