Fujitsu 2012 Annual Report Download - page 22

Innovation acceleration
Energy management
Local economic revitalization
Knowledge transference
Build meaningful bonds
Improving corporate value
Many people are looking to ICT to help resolve social issues. Tell us about the type
of company Fujitsu aims to become, and your approach to social contributions.
Together with applying ICT to the challenge of resolving global issues, the Fujitsu
Group is striving for improvement in corporate value through sustainable growth
and development driven by a shared commitment to putting the Fujitsu Way*
into practice.
Q.5
A.5
The worldwide population topped seven billion in October 2011. The global economy continues to be driven by
emerging markets, but at the same time concerns such as population growth, climate change and depletion of
natural resources such as food, water and energy present serious issues for humankind. The Fujitsu Group is moving
forward with the smart cities program and other initiatives that help drive positive change in society. We have a
vision in which ICT utilization resolves a host of social issues, leading to the realization of a Human Centric Intelligent
Society ?. We also believe that the essence of CSR is embodied in our will to contribute to society through our busi-
ness operations, and we intend to conduct such activities to the fullest.
ICT has the ability to transform society in three ways. Simulations and cutting-edge ICT solutions can serve as “ICT
that supports modern lifestyles,” generating new value in a broad range of fields, including agriculture, medicine,
transportation, and education. While helping to resolve problems, it paves the way to a sustainable and prosperous
future. As “ICT that anyone can use,” ICT can provide opportunities to people everywhere. Fujitsu assists with the
framework for the introduction of ICT in developing countries, and through the development of devices that are
intuitive by design, aims to bring about a society in which all people enjoy the benefits of ICT, regardless of location,
age, or physical condition. Finally, as “ICT that supports society,” Fujitsu recognizes that one of its major responsibili-
ties is to ensure the stable operation of ICT infrastructure, and to provide security solutions.
The realization of a sustainable and prosperous society requires that individuals think and act on a global level. It
is our duty as managers to create an environment that enhances the ability of all Fujitsu employees to both envision
the problems facing society, and elicit the creativity to resolve them. Going forward, through a shared commitment
to and implementation of the Fujitsu Way, which embodies the Group’s corporate philosophy and our principles for
conduct, we will seek sustainable growth for the Fujitsu Group, and through that growth, improvement in our corpo-
rate value.
* See pp. 064–065
for more on the
Fujitsu Way
Making Smart Communities a Reality
Resolving Social Issues through ICT Innovation
Partnering with Customers for a Prosperous Society
?
Human Centric Intelligent Society
A society where everyone can benefit from value gener-
ated by ICT without worrying about complicated technolo-
gies or operations. Fujitsu’s vision is to bring about a
society where people live more fully, enjoying a life of
greater safety, peace of mind, comfort, and convenience
by pursuing greater realization of human values against a
backdrop of ICT evolution.
Glossary
020 FUJITSU LIMITED ANNUAL REPORT 2012