DHL 2015 Annual Report Download - page 93

Deutsche Post  Group —  Annual Report
Global  brand campaign
In March , we launched our global brand campaign with the tagline “e Power of
Global Trade”, which focuses upon the positive impact of global trade – supported by
’s logistics services – on people’s lives. e campaign comprises print and online
advertising,  commercials and social media activities that target a global audience as
well as those in key domestic markets.
Wide-ranging partnerships with national and international events
 provides logistics services to support popular international events. For example, in
July  we announced a three-year logistics partnership with motorcycle racing series
MotoGP™. We were also the Ocial Logistics Partner of Rugby World Cup  and as
part of our international e-commerce and logistics partnership with German football
club  Bayern Munich, we supported, amongst other things, the launch of the club’s
online fan shop in China. Furthermore, we continued our partnerships with Fashion
Week events, Cirque du Soleil®, Gewandhausorchester Leipzig, Formula ® and Formula .
Sports sponsorships also strengthen people’s emotional ties with the Deutsche Post
brand, which is why we are involved with the amateur football platform www.fussball.de,
the  cup and the German national teams in partnership with the Deutsche Fußball-
Bund (German football federation). During the Women’s  World Cup Canada
™, we ran a multimedia brand campaign. We also continued our other sports part-
nerships in , such as the Deutsche Tourenwagen Masters (– German Touring
Car Masters) race series.
POST-BALANCE-SHEET DATE EVENTS
Remaining shares in King’s Cross sold
e remaining shares in the property development companies King’s Cross Central
Property Trust, , and King’s Cross Central General Partner Ltd., , assigned to the
Supply Chain division were sold at the end of January .
OPPORTUNITIES AND RISKS
Overall Board of Management assessment
of opportunity and risk situation
No foreseeable risk to the Group
Identifying opportunities and swily capitalising upon them and counteracting risks
are important objectives for our Group. We already account for the anticipated impact
of potential events and developments in our business plan. Opportunities and risks are
dened as potential deviations from projected earnings. In consideration of our current
business plan, the Group’s overall opportunity and risk situation has not changed sig-
nicantly compared with last year’s risk report. No new risks have been identied that
could have a potentially critical impact upon the Group’s result. Based upon the Group’s
early warning system and in the estimation of its Board of Management, there were no
identiable risks for the Group in the current forecast period which, individually or
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Group Management Report — NON-FINANCIAL FIGURES — Brands — POST-BALANCE-SHEET DATE EVENTS —
OPPORTUNITIES AND RISKS — Overall Board of Management assessment of opportunity and risk situation