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Table of Contents
Relationship Marketers
OurrelationshipmarketersfocustheireffortsonourbusinesscustomersbyestablishingapersonalrelationshipbetweensuchcustomersandaSystemaxaccount
manager.Thegoaloftherelationshipmarketingsalesforceistoincreasethepurchasingproductivityofcurrentcustomersandtoactivelysolicitnewlytargeted
prospectsto becomecustomers.Withaccesstothe recordswemaintain,our relationship marketers arepromptedwithproductsuggestions toexpandcustomer
ordervalues. In certain countries, wealsohavetheabilityto provide suchcustomerswithelectronicdatainterchange(“EDI”)orderingandcustomized billing
services,customersavingsreportsandstockingofspecialtyitemsspecificallyrequestedbythesecustomers.Ourrelationshipmarketers’effortsaresupportedbye-
mail campaigns and periodic catalog mailings, both of which are designed to generate inbound telephone sales, and our interactive websites, which allow
customers to purchase products directly over the Internet. We believe that the integration of our multiple marketing methods enables us to more thoroughly
penetrateourbusiness,educationalandgovernmentcustomerbase.Webelieveincreasedinternetexposureleadstomoreinternet-relatedsalesandalsogenerates
moreinboundtelephonesales;justaswebelievecatalogmailingsandemailcampaignswhichfeatureourwebsitesresultsingreaterinternet-relatedsales.
E-commerce
Wecurrentlyoperatemultiplee-commercesites,including:
North America Europe
 
www.globalindustrial.com www.misco.co.uk
www.globalindustrial.ca www.misco.de
www.nexelwire.com www.misco.fr
www.chdist.com www.misco.nl
www.avenuesupply.ca www.misco.it
www.industrialsupplies.com www.misco.es
www.misco.se
www.misco.at
www.misco.ch
www.misco.be
 www.inmac-wstore.com
 www.miscosolutions.nl
Wearecontinuallyupgradingthecapabilitiesandperformanceofthesewebsitesinoursignificantmarkets.OurinternetsitesfeaturemillionsofMROandICT
products.  Our customers have around-the-clock, online access to purchase products and we have the ability to create targeted promotions for our customers’
interests.
Inadditiontoourowne-commercewebsites,wehavepartneringagreementswithseveralofthelargestinternetshoppingandsearchengineproviderswhofeature
our products on their websites or provide “click-throughs” from their sites directly to ours.  These arrangements allow us to expand our customer base at an
economicalcost.
Catalogs
AsIPGandEMEAhaveincreasedtheirfocusononlineandecommerce advertising,marketingandsalesactivities,theyhavedecreasedtheiruseofhardcopy
catalogsoverthelastseveralyears,andcurrentlydistributemanyfewerregularandspecialtycatalogsthaninpriorperiods
Customer Service, Order Fulfillment and Support
WegenerallyreceiveordersthroughtheInternet,bytelephoneandbyEDI.Wegenerallyprovidetoll-freetelephonenumberaccessforourcustomersincountries
whereitiscustomary.Certaindomesticcallcentersarelinkedtoprovidetelephonebackupintheeventofadisruptioninphoneservice.
Certainofourproductsarecarriedinstock,andordersforsuchproductsarefulfilledonatimelybasisdirectlyfromourdistributioncenters,typicallywithinone
dayoftheorder.WeutilizenumeroussalesanddistributionfacilitiesinNorthAmericaandEurope.Ordersaregenerallyshippedbythird-partydeliveryservices.
WemaintainrelationshipswithanumberoflargedistributorsinNorthAmericaandEuropethatalsodeliverproductsdirectlytoourcustomers.
We maintain a database of commonly asked questions for our technical support representatives, enabling them to respond quickly to similar questions.  We
conductregularon-sitetrainingseminarsforoursalesrepresentativestohelpensurethattheyarewelltrainedandinformedregardingourlatestproductofferings.
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