Cash America 2009 Annual Report Download - page 66

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38
Company’s reporting units. Inherent in such fair value determination are certain judgments and estimates
relating to future cash flows, including the Company’s interpretation of current economic indicators and
market valuations and assumptions about the Company’s strategic plans with regard to the Company’s
operations. To the extent additional information arises, market conditions change or the Company’s strategies
change, it is possible that the Company’s conclusions regarding whether existing goodwill is impaired could
change and result in a material effect on the Company’s consolidated financial position or results of
operations.
Valuation of long-lived and intangible assets other than goodwill. The Company evaluates the need to
assess the impairment of long-lived assets and amortized intangible assets whenever events or changes in
circumstances indicate that the carrying value may not be recoverable. Intangible assets having an indefinite
useful life are tested for impairment annually or more frequently if events or changes in circumstances
indicate that the assets might be impaired. Factors that could trigger an impairment review include significant
underperformance relative to expected historical or projected future cash flows, significant changes in the
manner of use of acquired assets or the strategy for the overall business, and significant negative industry
trends. When management determines that the carrying value of long-lived and intangible assets may not be
recoverable, impairment is measured based on the excess of the assets’ carrying value over the estimated fair
value.
RECENT ACCOUNTING PRONOUNCEMENTS
See “Item 8. Financial Statements and Supplementary Data—Note 2” for a discussion of recent
accounting pronouncements.