Cash America 2009 Annual Report Download - page 2

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Anyone who’s dabbled in photography, astronomy or even bird-
watching understands the importance of focus. Performed adeptly, the
art of focus can enhance a subject, draw in an audience or create an
emotional connection with a viewer. Executed poorly, a subject blends
into its surroundings, lost against the background of its environment.
Much the same is true of successful businesses – those focused on a
clear strategic objective differentiate themselves from the competition
and dominate their markets, while those who fail to pinpoint a clear
direction find themselves lost in the din of a competitive marketplace.
Cash America is pleased to be a notable, laser-focused business
now for 25 years. This year, as we celebrate our 25th anniversary of
leading the pawn lending and small loan industry, we commend the
ability of our team and our shareholders to retain a clarity of vision
toward the goal we’ve shared since our beginning meeting the short-
term monetary needs of those who are unbanked and/or underserved
by traditional financial institutions. Much like focusing the lens of a
camera or telescope, we’ve continually adjusted our approach as both
technology and customer needs have evolved all in order to bring
customer solutions into sharper relief.
As you look through the next few pages, you’ll learn more about
what has made our company a leader in its field for 25 years – it’s a story
of unwavering focus on making surenancial options are both available
and convenient for a broad spectrum of customers with varying levels of
need. We’re thankful that this commitment to our customers has served
us well for the past quarter-century, and with the continued support of
our customers, co-workers and shareholders, we proudly look ahead to
the next 25 years of staying focused.
1984 2009
Staying Focused