Cash America 2009 Annual Report Download - page 17

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to $754 million and an 18-percent growth in
operating income to $124 million. Pawn segment
operating income comprised 71 percent of Cash
America’s consolidated operating income.
Our cash advance storefront lending locations recovered
during 2009 due to strong customer demand and the
introduction of gold-buying and jewelry pawn lending in
most of our locations. Earnings growth in the cash advance
segment is also attributable to improvements in loss rates on
loans in both the storefront and Internet distribution channels.
The increase in product demand and the lower loss rates led
the cash advance segment to post a 19-percent increase in
operating income to $51 million on only a 7-percent increase
in total revenue, which reached $363 million in 2009.
13
$2,500
$2,000
$1,500
$1,000
$500
$0
Total Cash Advances Written
(in millions, TTM December 31)
05 06 07 08 09
$800
$700
$600
$500
$400
$300
$200
$100
$0
Total Pawn Loans Written
(in millions, TTM December 31)
05 06 07 08 09