Cash America 2009 Annual Report Download - page 18

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We’re pleased with the story we have to tell this year, but
we’re not content to pat ourselves on the back and stop here.
Against a rapidly changing landscape, successful businesses
must continually adjust to maintain clear focus. Opportunities
for growth in revenue and earnings are abundant, correlated
to customer demand for pawn loans and short-term cash
advances, plus the ability to sell value-priced merchandise
from unredeemed pawn loans. The expansion of Prenda Fácil
and CashNetUSA, plus the addition of other online customer-
centric solutions, will continue expanding our growth
potential. We will introduce our new online services parent
company brand, Enova Financial, for all of our online services
to differentiate our business from exclusively cash advance
online lenders.
Our business prospects are focused on the strength
and stability of our U.S. pawn lending business and our
exciting international growth opportunities – along with
the significant development work we’ve undertaken to find
new and innovative credit alternatives for our customers.
We will expand our storefront operations predominantly in
The Future
14
Cash America International, Inc.