Cash America 2009 Annual Report Download - page 124

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CASH AMERICA INTERNATIONAL, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
96
Goodwill • Changes in the carrying value of goodwill for the years ended December 31, 2009 and 2008 were
as follows (in thousands):
Pawn Cash Check
Lending Advance Cashing Consolidated
Balance as of January 1, 2009 $ 205,009 $ 283,873 $ 5,310 $ 494,192
Purchase price adjustments (1,937) (2,326) - (4,263)
Effect of foreign translation 3,563 - - 3,563
Balance as of December 31, 2009 $ 206,635 $ 281,547 $ 5,310 $ 493,492
Balance as of January 1, 2008 $ 143,556 $ 157,355 $ 5,310 $ 306,221
Acquisitions 64,108 126,518 - 190,626
Effect of foreign translation (2,655) - - (2,655)
Balance as of December 31, 2008 $ 205,009 $ 283,873 $ 5,310 $ 494,192
Acquired Intangible Assets • Acquired intangible assets that are subject to amortization as of December 31,
2009 and 2008, were as follows (in thousands):
2009 2008
Accumulated Accumulated
Cost Amortization Net Cost Amortization Net
Non-competition agreements $ 16,520 $(9,651) $ 6,869 $ 16,435 $ (7,113) $ 9,322
Customer relationships 15,894 (11,828) 4,066 17,702 (8,900) 8,802
Lead provider relationships 2,489 (1,442) 1,047 2,489 (944) 1,545
Trademarks 196 (154) 42 188 (97) 91
Other 466 (205) 261 456 (159) 297
Total $ 35,565 $(23,280) $ 12,285 $ 37,270 $ (17,213) $ 20,057
Non-competition agreements are amortized over the applicable terms of the contract. Customer and
lead provider relationships are generally amortized over three to five years based on the pattern of economic
benefits provided. At December 31, 2009 and 2008, licenses of $7.7 million and trademarks of $7.8 million
and $7.7 million, respectively, obtained in conjunction with acquisitions were not amortized.