Singapore Airlines 2001 Annual Report Download - page 18

Download and view the complete annual report

Please find page 18 of the 2001 Singapore Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 110

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110

SIA's frequent flyer programme, KrisFlyer,
achieved substantial membership growth during
the year and forged new partnerships.
16 SIA annual report 00/01
Services on board
In June 2000, SIA teamed up with
International SOS, the world's largest
medical assistance company, to provide
a service that allows cabin crew to
consult medical staff on the ground if a
passenger becomes ill on board. Called
the Telemedical Service, it is available
24 hours a day, seven days a week and
provides customers with the assurance
that professional advice is always at hand
in case of emergencies.
SIA's World Gourmet Cuisine continues
to lead the way in airline food. During
the year, three celebrated chefs joined
the Airline's star-studded International
Culinary Panel. Britain's Gordon Ramsay,
who was recently awarded his third
Michelin star, Hong Kong's Yeung Koon
Yat, and America's Nancy Oakes are
the latest chefs to join a panel of eight
world-renowned food experts who
create signature dishes specially for
SIA's customers.
Loyalty services
SIA's frequent flyer programme, KrisFlyer,
achieved substantial membership growth
during the year and forged new
partnerships. Following the Airline's entry
into Star Alliance, KrisFlyer has added
Austrian Airlines, Air Canada, Mexicana,
Thai Airways International and Varig to
its list of airline partners.