Sharp 2010 Annual Report Download - page 23

Download and view the complete annual report

Please find page 23 of the 2010 Sharp annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 68

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68

This product group saw sales and profits increase mainly due to increased sales of air purifiers equipped with
Plasmacluster Ion technology and Plasmacluster Ion generators.
Both sales and profits in this product group fell amid a continued harsh environment for B2B business mainly due
to reduced capital expenditure by companies.
Health and Environmental Products
Amid rising awareness of health among consumers, there has been heightened inter-
est in products featuring Sharp’s unique Plasmacluster Ion technology that controls
airborne viruses,* mold and other impurities, and eliminates odors. Sharp has increased
sales of products featuring this technology by introducing portable products and has
otherwise enhanced the lineup of Plasmacluster Ion generators, along with thorough
efforts to promote the benefits and efficacy of this technology. Sharp has also
responded to the growth in the LED lighting market by launching sales of LED lamps in
Japan and steadily expanding the product lineup. Going forward, we will strive to
expand the LED lighting business overseas, starting with the North American market.
*This result was from a 10-minute experiment inside a 1m3 sealed container. It is not the result of a trial in actual use.
Digital MFPs
Demand for digital MFPs declined in conjunction with the global economic downturn,
particularly in industrialized countries, but signs of a recovery emerged in the second
half of the fiscal year. Sharp introduced a monochrome digital MFP that consumes
significantly less electric power, and otherwise enhanced the product lineup. We also
actively proposed document solutions linked with business applications. Going forward,
as companies grow increasingly conscious of the environment and the need to reduce
costs, we will respond by further increasing our lineup and enhancing the environmen-
tal performance of our products. We will also work to promote total office solutions by
proposing solutions to help customers improve the efficiency of their business activi-
ties, and offering ideas for comfortable and environmentally friendly office spaces.
Health and Environmental Equipment
Information Equipment
2009
2008
0 300
2010
200100
2009
2008
0 500
2010
400300200100
Sales of Health and Environmental Equipment
(billions of yen)
Sales of Information Equipment
(billions of yen)
7.5%
8.7%
Digital MFP
Plasmacluster Ion generators
Left: for use in lounges
Right: for use in vehicles
LED lamp
Fiscal 2009 Review by Product Group
Annual Report 2010 21