Sharp 2010 Annual Report Download - page 16

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The LCD TV industry is witnessing a surge in consumer expec-
tations for TVs with new technology such as LED TVs and 3D
TVs that enable outstanding energy-saving performance and
new ways to enjoy viewing. This has created great demand
for LCD panels that offer even higher levels of definition and
brightness, while using less electricity.
In response, we have combined Sharp’s proprietary UV2A
technology and four-primary-color technology to develop a
revolutionary LCD technology that delivers LCD panels with
super-high image quality that also consume minimal power.
Sharp Display Products Corporation (SDP)*1 makes these
LCD panels at a state-of-the-art plant in GREEN FRONT SAKAI.
The initial input capacity of the plant when operations began in
October 2009 was 36,000 glass substrates per month, but we
doubled this to 72,000 units per month in July 2010 to meet
the booming demand for high-performance LCD panels.
The plant is the first in the world to employ 10th genera-
tion glass substrates. In addition to LCD TVs, we aim to
develop the market for super-size LCD products larger than 60
inches, such as digital signage displays.
LCD Panel Plant
An LCD Panel Plant—a Mother Plant for a New Business Model
The factory uses the latest technology to realize super-efficient production of high-performance LCD panels to supply
the growing world market for LED TVs and 3D TVs. This plant is the mother plant for a new business model that will focus
on the establishment of local value chains in regions where products are consumed to promote local production for
local consumption.
The World’s First Introduction of 10th Generation
Glass Substrates
Covering an area of about 9m2, each 10th generation glass
substrate can be cut to make energy-efficient, high-contrast
LCD panels of either the 40-inch or 60-inch class. We will supply
these cutting-edge LCD panels to the global market.
Expanding the Market for Super-size LCDs
A multi-screen display system with a system frame width of
6.5mm,*2 the thinnest in the world,*3 uses super-size LCDs to
create completely new and innovative spaces.
*1 A joint venture between Sharp and Sony Corporation, and a subsidiary of Sharp.
*2 The width of the frames between the LCD monitors that make up a multi-screen display system.
*3 For LCDs of 46 inches and larger, as of June 7, 2010.
Saving Energy
Special Feature
SHARP CORPORATION14