Sharp 2009 Annual Report Download - page 23

Download and view the complete annual report

Please find page 23 of the 2009 Sharp annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 68

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68


This product group saw profits increase despite a decline in sales. Market stagnation
caused sales of air conditioners and microwave ovens and other products to fall,
leading to lower sales for the product group. Nevertheless, earnings increased on
factors such as growth in sales of air purifiers featuring Plasmacluster Ion technology
due to rising awareness of health and the environment among consumers.

Sharp verified through experimentation that increasing the concentration of its propri-
etary Plasmacluster Ions enhances the ions’ capacity to inactivate and eliminate
airborne viruses, mold and other impurities. At the same time we bolstered our line-
up of air purifiers with humidifiers, refrigerators, ion generators and other distinctive
products featuring this technology. Sharp’s Plasmacluster Ion technology is also
being adopted for use in other industries such as vehicle air conditioners. In fiscal
2008 Plasmacluster Ion technology was employed for the first time in a railway car.
Sharp has also entered the LED lighting business, drawing much attention for pro-
viding next-generation lighting with superior environmental performance, and has
developed LED lighting for use in businesses. We are expanding our offerings for
household use as well to develop this business further.

This product group recorded lower revenue and profits, after a corporate freeze in
capital investment depressed sales of MFPs and facsimiles.

Sharp launched a series of digital full-color MFPs using the newly-developed, propri-
etary Mycrostoner-HG to achieve high image-quality output, and renewed its line-up
of color models—the core products in this business. We also launched a new A4
size digital full-color MFP that is compact and yet able to achieve high speed and
performance printing in both color and monochrome. This addition makes it possible
to plan the optimal layout for a combination of A3 and A4 machines, or to install the
machine in an office with limited space. Sharp will continue to expand this business
by working to bolster its line-up and propose solutions for customers that link digital
MFPs with the customers’ IT systems.
Air purifier with humidifier featuring
Plasmacluster Ion technology
Square type LED light
Digital full-color MFP using
Mycrostoner-HG
