Qantas 2009 Annual Report Download - page 5
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Operating Sustainably
Sustainability is about responsibly creating
long term shareholder value by embracing
opportunities and managing the risks
deriving from economic, environmental and
social developments. The safety and security
of employees and customers will always be
the Qantas Group’s paramount priority.
The Group is also investing in its diverse and
talented workforce; energetically
responding to climate change and seeking to
reduce its environmental footprint; and
actively and creatively engaging with the
community.
Planning for the Future
The new management team has staked out
clearly defined goals for the Qantas Group:
Short term (up to 12 months)
preserving revenues and reducing costs;
maintaining balance sheet strength;
and preparing to emerge stronger from
the economic downturn.
Medium term (up to three years)
returning profitability to pre-crisis levels
and generating strong cash flow to enable
investment in fleet renewal and growth.
Longer term (beyond three years)
generating sustainable returns through
the economic cycle.
3 Qantas Annual Report 2009