Qantas 2008 Annual Report Download - page 43

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41 Qantas Annual Report 2008
$5. $5. 4m4m
Qantas has donated $5.4 million –$3.4 million for
the Qantas Foundation Art Encouragement Fund
and $2 million for environment-related initiatives.
Community
Sponsorships
Sporting bodies and events supported by the Qantas Group in
2007/08 included the Australian Football League, the Australian
Olympic Committee, the Australian Olympic Team, Australian Rugby
Union, Football Federation Australia, the Australian Open Tennis
Championships and the Formula 1 Australian Grand Prix.
Arts institutions supported by Qantas include the Australian
Ballet and The Dancers Company, AFI Awards, Helpmann Awards,
Australian Brandenburg Orchestra, Australian Chamber Orchestra,
Australian Youth Orchestra, Australia Business Arts Foundation,
Bangarra Dance Theatre, Kookburra The National Musical Theatre
Company, Museum of Contemporary Art, National Libraries
of Australia, Opera Australia, Sydney Dance Company, Tropfest
and musical productions such as Priscilla Queen of the Desert,
Miss Saigon, Phantom of the Opera and Billy Elliot.
Assistance is also given at state and regional levels with partnerships
including the Art Gallery of New South Wales, Canberra Symphony
Orchestra, the Queensland Performing Arts Centre, Sydney Festival,
Sydney Theatre Company and the Malthouse Theatre.
Jetstar
Jetstar continued its commitments to key community, sporting
and educational organisations in 2007/08.
Jetstar is seeking to raise $3 million for World Vision through its
StarKids initiative. Funds raised will support families living in poverty
in Australia and in some of Jetstar’s international destinations
including Indonesia, Thailand and Vietnam. Jetstar donated
$5 to StarKids for every domestic flight booked on jetstar.com on
30 August 2007. Jetstar’s customers are able to make donations
inflight and a Workplace Giving program offers Jetstar staff the
opportunity to sponsor a child.
To support the Gold Coast, Jetstar has undertaken marketing and
sales initiatives to promote increased tourism to the region and is the
major sponsor of the National Rugby League team, the Jetstar Gold
Coast Titans.
Jetstar provided sponsorship to AFL matches held in Tasmania and
was a corporate partner of the Geelong Football Club’s football
volunteer program.
Jetstar is a major supporter of the Tasmanian Symphony Orchestra
and its school education program. This partnership is in its fourth year.
Qantas Foundation
The Qantas Foundation – a charitable trust responsible for
consolidating and expanding Qantas’ charitable activities –
was established in 2008.
The Foundation, which coexists alongside Qantas’ existing
community program Sharing the Spirit, is governed by an
independent Board of Directors, and will provide support
in areas including the environment, humanitarian relief and
Australian contempory art. Objectives include:
• supporting the communities in which Qantas operates;
• increasing commitment to sustainability through participation
in programs;
• improving governance of philanthropic initiatives; and
• improving visibility and maximising donations and other income
generated for charitable purposes.
Qantas has donated $5.4 million – $3.4 million for the Qantas
Foundation Art Encouragement Fund and $2 million for
environment-related initiatives.
The first initiative of the Qantas Foundation Art Encouragement
Fund was the creation of an annual art award, designed to support
outstanding contemporary artists and to promote appreciation
and awareness of Australian art within the broader community.
The judging panel selected a winner from each state and territory
who each received a total prize of $30,000 in cash and air travel
to support future work.
The Qantas Foundation will seek donations from Qantas employees
and the wider community through the Qantas Workplace Giving
program and the Qantas Foundation website (www.qantas.com/
foundation). Qantas has committed to funding all associated
operating costs, ensuring that every dollar raised will go to its
intended purpose. The Directors, Company Secretary and Auditor
are providing services at no cost to the Foundation.
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