Qantas 2008 Annual Report Download - page 23

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21 Qantas Annual Report 2008
+30% +30%
Increased traffic on jetstar.com –
up 30 per cent, with more than
three million visitors per month.
Jetstar
Jetstar Pacific
Jetstar and Pacific Airlines entered into a major strategic and
commercial partnership, with the Vietnamese carrier relaunching
as Jetstar Pacific in May 2008. The deal completes Pacific Airlines’
transformation to Vietnam’s only low cost carrier and will support
future growth within the domestic Vietnamese and intra-Asia
markets. A Vietnamese portal at jetstar.com has been developed
to support these plans for growth.
A future fleet of up to 30 A320 aircraft is planned for introduction
by 2014 for domestic Vietnamese and intra-Asia services.
The Qantas Group plans to increase its ownership in Jetstar
Pacific to 30 per cent by 2010 and the carrier is supported by a
management team that includes Jetstar and Qantas executives.
Jetstar Asia
The Qantas Group has a 45 per cent interest in Jetstar Asia
and its sister airline, Singapore-based Valuair.
Jetstar Asia and Valuair operate in their own right and now fly
to 14 destinations in 10 Asian countries – Cambodia, Hong Kong,
Indonesia, Macau, Malaysia, Myanmar, the Philippines, Taiwan,
Thailand and Vietnam. Jetstar Asia operates a fleet of four A320
aircraft, while Valuair operates two A320s.
Jetstar is the world’s largest value-
based long-haul carrier and the
fastest-growing airline flying to
and from Australia, operating
a fleet of six two-class A330s to
destinations in Asia and to Hawaii.
Product Developments
• The introduction and strong customer take-up of JetSaver Light
in February 2008, a new fare that provides customers with the
option to travel with only carry-on baggage for a cheaper price.
20 per cent of passengers now choose JetSaver Light across
Jetstar’s domestic network.
• Increased traffic on jetstar.com – up 30 per cent. The site, which
offers five different languages, now attracts over three million
visitors per month.
• The launch of one of the most successful carbon offset programs
in the Australian airline industry, with currently over 12 per cent
of Jetstar’s online customers choosing to offset their travel.
• The introduction of domestic web check-in across the Jetstar
network and the installation of self-service kiosks in six key
Jetstar airports.
• Expanded participation for Jetstar’s customers in the enhanced
Qantas Frequent Flyer Program, which now covers all fare types.
Awards
Jetstar was ranked in the world’s top three low cost carriers by
Skytrax in August 2008, while Jetstar Asia was named Best Low
Cost Carrier in Asia and South East Asia. Last year, Jetstar was
recognised as Best Low Cost Carrier, Best Low Cost Carrier in the
Asia Pacific and Best Cabin Crew – Australia and New Zealand.
The Centre for Asia Pacific Aviation named Jetstar the Low Cost
Airline of the Year in the Asia Pacific region for the second time
in November 2007.
Jetstar received an Operational Excellence Award from Airline
Business Magazine in July 2007.
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