Proctor and Gamble 1999 Annual Report Download - page 7

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IT ALL STARTED WITH CANDLES
P&G’s focus on connecting
sciences started when candles
provided the technology
base for making soap. That
brought us fundamental
expertise in fats and oils, and
that led to the creation of
vegetable oil products like
Crisco and Crisco Oil.
Crushing seeds to
produce oil gave
us expertise in
plant fibers,
which led to
insights into
paper and
absorbent
products like
diapers, femi-
nine protection
and paper towels.
The science of fat and
oils is also a fundamental
base for surfactants, the
technology used to produce
detergents. Making detergents
gave us experience with hard
water and calcium. Expertise
in calcium gave us an under-
standing of how to strengthen
teeth, which led to strength-
ening bone. And that brought
us to effective drugs for
osteoporosis.
It all started with candles –
and connecting technologies
to create innovative
brands that connect with
consumer needs.
Gordon Brunner
Chief Technology Officer
SOAP POWDERS
SHAMPOOS
TOOTHPASTES
STOMACH REMEDY
VE
ANALGESIC
MOUTHWASH
DECONGESTANTS
AMPOO/
ITIONERS
LIQUID CLEANERS
CLEANSERS
DETERGENTS
BLEACH
PRESCRIPTION DRUGS
FABRIC SOFTENERS
DRY DISHWASHING
DETERGENT
“DRY CLEAN ONLY”
FABRIC CARE
FABRIC REFRESHER
FOOD SANITIZER
LIQUID DISHWASHING
DETERGENTS
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